bet365 Group: who it is and what it owns

UK-based private betting company. In the US it runs as Hillside (New Jersey) LLC with an NJ casino service industry licence (NJ site since Aug 2019) and runs a PA online casino under Presque Isle Downs' certificate since Jul 2024.

Ownershipprivate (Coates family; Denise Coates majority shareholder)
HeadquartersUnited Kingdom
Gambling brands3 gambling brands · 20 websites in total
Operating companies15
Regulator fines8
Last checked15 Oct 2026

Gambling brands of bet365 Group

NameWebsiteLicensesOwner proof
bet365bet365.comUKGCverified
bet365 Casino (US)casino.pa.bet365.comUSA New Jersey — DGEverified
bet365 Sportsbook (US/ON)on.bet365.caCanada Ontario — iGaming Ontarioverified
bet365bet365.dkDenmark — Spillemyndigheden, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Bulgaria — NRA, Netherlands — KSA, France — ANJ, Spain — DGOJ, Italy — ADMverified
bet365 Estoniabet365.eeDenmark — Spillemyndigheden, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Bulgaria — NRA, Netherlands — KSA, France — ANJ, Spain — DGOJ, Italy — ADMverified
bet365 Serbiabet365.rsSerbia — Games of Chance Administrationverified
bet365 NLbet365.nlDenmark — Spillemyndigheden, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Bulgaria — NRA, Netherlands — KSA, France — ANJ, Spain — DGOJ, Italy — ADMverified
Bet365 DEbet365.deSweden — Spelinspektionen, Sweden — Spelinspektionen, Germany — GGLverified
bet365 FRbet365.frDenmark — Spillemyndigheden, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Bulgaria — NRA, Netherlands — KSA, France — ANJ, Spain — DGOJ, Italy — ADMverified
bet365 Españabet365.esSpain — DGOJverified
Bet365 (IT)bet365.itDenmark — Spillemyndigheden, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Bulgaria — NRA, Netherlands — KSA, France — ANJ, Spain — DGOJ, Italy — ADMverified
bet365 Greecebet365.grGreece — HGC, Greece — HGCreported
bet365 Cyprusbet365.com.cyCyprus — NBAverified
bet365 Casino NJnj.bet365.comUSA New Jersey — DGEverified
bet365 Casino MIcasino.mi.bet365.comUSA Michigan — MGCBverified
bet365 Australiabet365.com.auAustralia NT Racing and Wagering Commissionverified
bet365 Brasil closedbet365.bet.brBrazil SPA (Ministry of Finance)reported
bet365 Perubet365.pePeru MINCETUR, Peru MINCETURverified
bet365 Mexicobet365.mxMexico SEGOBreported
bet365 Argentinabet365.bet.arArgentina IPLyC (Buenos Aires Province)verified

Operating companies and licenses

CompanyWhereLicenses
Hillside (UK Sports) ENCGibraltar (unverified)UKGC account 55148
Hillside (UK Gaming) ENCGibraltar (unverified)UKGC account 55149
Hillside (New Jersey) LLCUS-NJUSA New Jersey — DGE Casino service industry enterprise licence
Hillside (International Sports) ENCCA-ONCanada Ontario — iGaming Ontario Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory)
Hillside (Europe) ENCMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
Germany — GGL
Hillside (New Media Malta) PlcMaltaDenmark — Spillemyndigheden
Estonia — EMTA HKL000410
Estonia — EMTA HKL000270
Estonia — EMTA HKT000037
Estonia — EMTA HKT000036
Bulgaria — NRA NRA online licence (no. not shown on whitelist)
Netherlands — KSA 3598
France — ANJ
Spain — DGOJ DGOJ general and singular licences (register lists licence types, no numbers)
Italy — ADM 16030
HILLSIDE NEW MEDIA D.O.O. BeogradSerbiaSerbia — Games of Chance Administration online approval (no. not shown on register)
Hillside España Leisure, SASpainSpain — DGOJ DGOJ general and singular licences (register lists licence types, no numbers)
Lucky Stream LimitedMaltaGreece — HGC HGC-000005-LH
Greece — HGC HGC-000006-LH
Hillside (New Media Cyprus) LimitedCyprusCyprus — NBA B001
Little Traverse Bay Bands of Odawa IndiansUS-MIUSA Michigan — MGCB Tribal internet gaming operator (bet365 platform provider)
Hillside (Australia New Media) Pty LtdAUAustralia NT Racing and Wagering Commission
HS DO BRASIL LTDABRBrazil SPA (Ministry of Finance) Portaria SPA/MF nº 250/2025
Hillside (Gibraltar Sports) LPPeruPeru MINCETUR 11002578010000 (RD 2789 - 2024)
Peru MINCETUR 21002578010000 (RD 2790 - 2024)
Pasteko S.A. - Hillside (UT)ArgentinaArgentina IPLyC (Buenos Aires Province)

Regulator fines

DateRegulator / courtAmountReason
2026-09-30USA New Jersey — DGEUSD 33,000DGE Director's ruling (summary for sep16-30 2026): civil penalty of $33,000 on Bet365 pursuant to an Action in Lieu of Complaint for violation of self-exclusion regulations source
2024-08-31USA New Jersey — DGEUSD 33,000DGE Director's ruling (summary for aug16-31 2024): civil penalty of $33,000.00 against bet365 for accepting wagers on prohibited events and on events whose outcome was known source
2024-04-04UK Gambling CommissionGBP 582,120AML and social-responsibility failures found in 2022 compliance check. source
2023-04-24Spelinspektionen (Sweden)SEK 14,000,000Warning and fine for duty-of-care failures (casino). source
2023-04-24Spelinspektionen (Sweden)SEK 65,000,000Warning and fine for duty-of-care failures (betting). source
2023-03-10Kansspelautoriteit (Netherlands)EUR 400,000Sent advertising and bonuses to registered 18-24-year-olds from 26 Oct 2021 to 1 Feb 2022. source
2021-03-22Spelinspektionen (Sweden)SEK 1,000,000Remark and fine over betting on events that are not allowed. source
2015-10-13Romania — ONJN—Right to operate annulled and bet365.com blacklisted; regulator gave no public reason (press reported it kept taking Romanian bets during licensing). source

Sources