Who owns the casino review sites?
11 companies own the 43 review and comparison sites in our data. Casino review sites look like neutral guides. Most of them earn a commission each time a reader signs up at a casino. Many belong to companies listed on the stock market.
Gambling.com Group Limited
listed (Nasdaq:GAMB)
Jersey-registered performance-marketing company that owns Gambling.com, Bookies.com, Casinos.com, BonusFinder, RotoWire, Freebets.com and (since 2025) OddsJam. Its own SEC filings say revenue comes from revenue share (a cut of referred players' net gaming revenue), CPA (one-off fee per depositing player) and hybrid deals; it has added subscription data products.
| Site | Bought | Price | Proof |
|---|---|---|---|
| Gambling.com gambling.com | — | — | verified source |
| Bookies.com bookies.com | 2018 | GBP 6.5m (GBP 2m upfront + GBP 4.5m deferred; incl. Bookmakers.co.uk, FootballScores.com and 76 domains) | verified source |
| Bookmakers.co.uk bookmakers.co.uk | 2018 | included in GBP 6.5m Bookies.com deal | reported source |
| Casinos.com casinos.com | 2022 | — | verified source |
| BonusFinder bonusfinder.com | 2022 | EUR 12.5m upfront, up to EUR 60m with earnouts (NDC Media) | verified source |
| RotoWire rotowire.com | 2022 | USD 27.5m (Roto Sports Inc., closed 1 Jan 2022) | verified source |
| Freebets.com freebets.com | 2024 | part of USD 37.5-42.5m XLMedia Europe/Canada deal | verified source |
| WhichBingo whichbingo.co.uk | 2024 | part of USD 37.5-42.5m XLMedia deal | reported source |
| Nettikasinot nettikasinot.com | 2024 | part of USD 37.5-42.5m XLMedia deal | reported source |
| Vedonlyonti.com vedonlyonti.com | 2024 | part of USD 37.5-42.5m XLMedia deal | reported source |
| OddsJam oddsjam.com | 2025 | up to USD 160m (Odds Holdings, incl. earnout) | verified source |
Catena Media plc
listed (Nasdaq Stockholm:CTM)
Malta-based lead-generation affiliate that once owned AskGamblers; after a 2022-2025 sell-off (AskGamblers to GiG, Italian, UK/Australian and esports assets) about 96-98% of revenue now comes from North America. It is paid by casino and sportsbook operators for players it refers (revenue share, CPA, hybrid), and also runs the MRKTPLAYS sub-affiliate network.
| Site | Bought | Price | Proof |
|---|---|---|---|
| Bonus.com bonus.com | 2021 | part of USD 45m i15 Media deal (100+ sites incl. gamblingonline.com) | reported source |
| GamblingOnline.com gamblingonline.com | 2021 | part of USD 45m i15 Media deal | reported source |
| Lineups lineups.com | 2021 | USD 39.6m (100% of shares, 3 cash instalments over 2 years) | verified source |
| BonusSeeker bonusseeker.com | 2018 | USD 11m (expected) | reported source |
| TheLines thelines.com | — | — | reported source |
| PlayUSA playusa.com | — | — | reported source |
| CasinoBonus360 casinobonus360.com | — | — | unclear source |
| esports.net esports.net | — | — | reported source |
Gentoo Media Inc.
listed (Nasdaq Stockholm:G2M)
Former affiliate arm of Gaming Innovation Group (GiG Media), spun off and renamed Gentoo Media in 2024; it runs 100+ gambling review and comparison sites. It earns money by sending players to licensed casinos and sportsbooks and taking affiliate commission (revenue share, CPA, hybrid) plus lead-generation fees. Delisted from Oslo Bors in July 2025 and kept its Nasdaq Stockholm listing; 2024 revenue was about EUR 124.5m.
| Site | Bought | Price | Proof |
|---|---|---|---|
| AskGamblers askgamblers.com | 2023 | EUR 45m (cash/debt-free, paid over 24 months; incl. JohnSlots, NewCasinos); earlier bought by Catena Media in 2016 for EUR 15m | verified source |
| JohnSlots johnslots.com | 2023 | included in EUR 45m AskGamblers deal | reported source |
| NewCasinos newcasinos.com | 2023 | included in EUR 45m AskGamblers deal | reported source |
| Casinomeister casinomeister.com | 2024 | EUR 3m (asset purchase, reported) | verified source |
| CasinoTopsOnline casinotopsonline.com | — | — | verified source |
| WSN (World Sports Network) wsn.com | — | — | verified source |
| Time2Play time2play.com | 2023 | EUR 35m (EUR 15m upfront + EUR 20m over 24 months, plus earnout; Time2Play Media, ex-KaFe Rocks) | reported source |
Better Collective A/S
listed (Nasdaq Stockholm:BETCO; also Nasdaq Copenhagen)
Danish sports-betting and casino media group that has grown mostly by buying sites (Action Network, VegasInsider, RotoGrinders, HLTV, Futbin, Playmaker). Most revenue is commission paid by betting and casino operators for referred players (revenue share and CPA), with some media/advertising income. It is one of the largest gambling affiliates in the world.
| Site | Bought | Price | Proof |
|---|---|---|---|
| Action Network actionnetwork.com | 2021 | USD 240m (cash/debt-free, incl. ~USD 11-12m in BC shares) | verified source |
| VegasInsider vegasinsider.com | — | USD 20m cash (together with ScoresAndOdds.com) | reported source |
| ScoresAndOdds scoresandodds.com | — | USD 20m cash (together with VegasInsider) | reported source |
| RotoGrinders rotogrinders.com | 2019 | 60% in 2019 (EUR 18m) + remaining 40% in 2021 (EUR 33m); total reported EUR 51-55m | reported source |
| bettingexpert bettingexpert.com | 2006 | — | reported source |
| HLTV hltv.org | 2020 | up to EUR 34.5m (EUR 26.4m upfront) | reported source |
| Futbin futbin.com | 2022 | EUR 105m (EUR 70m upfront + earnout) | reported source |
LCB Network (Latest Casino Bonuses)
private
Privately owned casino-bonus community and review network that bought sites such as Wizard of Odds (2014), World Casino Directory (2017, USD 1.7m) and Affiliate Guard Dog. Its about page says it earns commission through affiliate links but that this does not change its recommendations. The legal owner is not named on the site.
| Site | Bought | Price | Proof |
|---|---|---|---|
| LCB (Latest Casino Bonuses) lcb.org | — | — | verified source |
| Wizard of Odds wizardofodds.com | 2014 | — | reported source |
| World Casino Directory worldcasinodirectory.com | 2017 | USD 1.7m | reported source |
| Affiliate Guard Dog affiliateguarddog.com | — | — | reported source |
Legend (digital sports and gaming media network)
private (subsidiary of Genius Sports since May 2026)
Owner of Covers.com, Casino.org and Casino Guru, reported at 320m visits from 118m unique visitors in 2025. Trade press calls it a gambling affiliate publisher; Casino.org openly says it is paid when users sign up at casinos via its links. Genius Sports bought it in 2026 for up to USD 1.2bn.
| Site | Bought | Price | Proof |
|---|---|---|---|
| Covers covers.com | 2026 | part of Legend deal: USD 900m at close + up to USD 300m earnout (Genius Sports); earlier sold to Gracenote/Tribune 2015 (~USD 54m incl. SportsDirect) | verified source |
| Casino.org casino.org | 2026 | part of Legend deal (USD 900m + up to USD 300m earnout) | verified source |
| Casino Guru casino.guru | 2026 | part of Legend deal (USD 900m + up to USD 300m earnout) | verified source |
Raketech Group Holding plc
listed (Nasdaq Stockholm First North:RAKE)
Malta-based affiliate strong in the Nordics (Casinofeber and other Swedish casino portals) that now calls itself 'platform-first' around its AffiliationCloud network. It is paid when referred users register and deposit with casino/sportsbook operators. In 2024-2025 it sold its US advisory and tipster businesses and the Japanese-market Casumba assets.
| Site | Bought | Price | Proof |
|---|---|---|---|
| Casinofeber casinofeber.se | — | — | reported source |
| Casumba | 2019 | EUR 2m + earnout (bought 2019/2020); sold Sept 2025 for EUR 12m paid in instalments to 2029 (fair value ~EUR 7m) | verified source |
Sportradar Group AG
listed (Nasdaq:SRAD)
Sports-data supplier, not a pure affiliate, included because in 2024 it agreed to buy XLMedia's North American betting-content sites (Sports Betting Dime and others) for up to USD 30m. Those sites earn operator referral commissions.
| Site | Bought | Price | Proof |
|---|---|---|---|
| Sports Betting Dime sportsbettingdime.com | 2024 | part of up to USD 30m (USD 20m upfront) XLMedia North America deal; XLMedia had bought it in 2021 | reported source |
XLMedia plc
listed (LSE AIM:XLM) - wound down to cash shell
Former AIM-listed gambling affiliate that sold its European and Canadian sites (incl. Freebets.com) to Gambling.com Group in 2024 for up to USD 42.5m and agreed to sell its North American sites (incl. Sports Betting Dime) to Sportradar for up to USD 30m. It then planned to become an AIM cash shell with no trading business. Its model was affiliate commission from operators.
| Site | Bought | Price | Proof |
|---|
Acroud AB
listed (Nasdaq Stockholm First North:ACROUD)
Small Swedish-listed iGaming affiliate and B2B group (formerly Net Gaming Europe) that bought the PMG group (Voonix, Matching Visions, Traffic Grid) and a 60% stake in Acroud Media. A February 2025 restructuring converted bond debt to shares. It earns affiliate commission from operators plus SaaS fees from its Voonix affiliate-tracking software.
| Site | Bought | Price | Proof |
|---|
Genius Sports Limited
listed (NYSE:GENI)
Mainly a sports-data and betting-technology company, it moved into gambling affiliation in 2026 by buying Legend (Covers.com, Casino.org, Casino Guru) for USD 900m at closing plus up to USD 300m earnout. Its shares fell about 27% on the announcement. Through Legend it now earns operator commissions for referred players next to its data-licensing revenue.
| Site | Bought | Price | Proof |
|---|