Betika: who it is and what it owns

Kenyan sports betting brand, the largest by many measures in Kenya. The Kenyan licence holder is Shop & Deliver Ltd. The brand also holds licences in Uganda (Sportive Ltd) and Ghana, and runs sites in other African markets.

OwnershipPrivate; Kenyan company Shop & Deliver Ltd (CPR/2010/37880); press reports name Roamtech Solutions Ltd among the shareholders
HeadquartersKE
Gambling brands1 gambling brand · 2 websites in total
Operating companies3
Regulator fines0
Last checked15 Oct 2026

Gambling brands of Betika

NameWebsiteLicensesOwner proof
Betikabetika.comKenya — Gambling Regulatory Authority (formerly BCLB)verified
Betika Tanzaniabetika.co.tzTanzania — Gaming Board of Tanzaniareported

Operating companies and licenses

CompanyWhereLicenses
Shop & Deliver LimitedKenyaKenya — Gambling Regulatory Authority (formerly BCLB) BK 0001117 / PG 0001113
Sportive LimitedUgandaUganda — National Lotteries and Gaming Regulatory Board NLGRB-CS-25-0161
Paladin & Associates Company LtdTanzaniaTanzania — Gaming Board of Tanzania

Sources