Better Collective A/S: who it is and what it owns
Danish sports-betting and casino media group that has grown mostly by buying sites (Action Network, VegasInsider, RotoGrinders, HLTV, Futbin, Playmaker). Most revenue is commission paid by betting and casino operators for referred players (revenue share and CPA), with some media/advertising income. It is one of the largest gambling affiliates in the world.
This company earns money when players sign up through its websites. Keep that in mind when you read its ratings.
| Business type | Performance-marketing (affiliate) company. It earns commissions for sending players to casinos. It does not run casinos itself, so it needs no casino operator licence. Some places, such as US states, require affiliates to register or hold a marketing licence. Its registrations are listed below. |
|---|---|
| Ownership | listed (Nasdaq Stockholm:BETCO; also Nasdaq Copenhagen) |
| Headquarters | Denmark |
| Websites | 7 website brands · 7 websites in total |
| Review sites | VegasInsider |
| Companies | 2 |
| Regulator fines | 0 |
| Last checked | 14 Oct 2026 |
Other websites of Better Collective A/S
| Name | Website | Licenses | Owner proof |
|---|---|---|---|
| Action Network | actionnetwork.com | verified | |
| ScoresAndOdds | scoresandodds.com | reported | |
| RotoGrinders | rotogrinders.com | reported | |
| bettingexpert | bettingexpert.com | reported | |
| HLTV | hltv.org | reported | |
| Futbin | futbin.com | reported |
Review sites of Better Collective A/S
Websites that review and rank casinos. They usually earn a commission when a reader signs up.
| Name | Website | Owner proof |
|---|---|---|
| VegasInsider | vegasinsider.com | reported |
Companies and affiliate registrations
| Company | Where | Licenses |
|---|---|---|
| Better Collective USA, Inc. | US-DE | USA New Jersey — DGE vendor ID 0091274 USA Michigan — MGCB entity 007478 USA Pennsylvania — PGCB |
| The Action Network, Inc. | US | USA Pennsylvania — PGCB |