The Booki Group (Booki.com.au Pty Ltd): who it is and what it owns

Australian bookmaking group behind PonyBet, BetIt, Knucklebet and Earlycrow, all under one NT licence. Its CEO is former Racing Queensland chief Jason Scott.

Ownershipprivate (shareholders not published)
HeadquartersAU
Gambling brands4 gambling brands · 4 websites in total
Operating companies1
Regulator fines0
Last checked15 Oct 2026

Gambling brands of The Booki Group (Booki.com.au Pty Ltd)

NameWebsiteLicensesOwner proof
PonyBetponybet.com.auAustralia NT Racing and Wagering Commissionverified
BetItbetit.com.auAustralia NT Racing and Wagering Commissionverified
Knucklebetknucklebet.com.auAustralia NT Racing and Wagering Commissionverified
Earlycrowearlycrow.betAustralia NT Racing and Wagering Commissionverified

Operating companies and licenses

CompanyWhereLicenses
Booki.com.au Pty LtdAUAustralia NT Racing and Wagering Commission

Sources