Catena Media plc: who it is and what it owns

Malta-based lead-generation affiliate that once owned AskGamblers; after a 2022-2025 sell-off (AskGamblers to GiG, Italian, UK/Australian and esports assets) about 96-98% of revenue now comes from North America. It is paid by casino and sportsbook operators for players it refers (revenue share, CPA, hybrid), and also runs the MRKTPLAYS sub-affiliate network.

This company earns money when players sign up through its websites. Keep that in mind when you read its ratings.
Business typePerformance-marketing (affiliate) company. It earns commissions for sending players to casinos. It does not run casinos itself, so it needs no casino operator licence. Some places, such as US states, require affiliates to register or hold a marketing licence. Its registrations are listed below.
Ownershiplisted (Nasdaq Stockholm:CTM)
HeadquartersMalta
Websites8 website brands · 8 websites in total
Review sitesBonus.com, GamblingOnline.com, BonusSeeker, PlayUSA, CasinoBonus360
Companies2
Regulator fines0
Last checked14 Oct 2026

Other websites of Catena Media plc

NameWebsiteLicensesOwner proof
Lineupslineups.comverified
TheLinesthelines.comreported
esports.net soldesports.netreported

Review sites of Catena Media plc

Websites that review and rank casinos. They usually earn a commission when a reader signs up.

NameWebsiteOwner proof
Bonus.combonus.comreported
GamblingOnline.comgamblingonline.comreported
BonusSeekerbonusseeker.comreported
PlayUSAplayusa.comreported
CasinoBonus360casinobonus360.comunclear

Companies and affiliate registrations

CompanyWhereLicenses
Catena Operations Limited (t/a Catena Media US)MaltaUSA New Jersey — DGE vendor ID 0089184
USA Michigan — MGCB entity 007543
USA Pennsylvania — PGCB
Lineups.com, Inc.USUSA New Jersey — DGE vendor ID 0090624
USA Michigan — MGCB entity 007459
USA Pennsylvania — PGCB

Sources