KingMakers (BetKing): who it is and what it owns

Nigerian betting group behind the BetKing brand. South African pay-TV group MultiChoice bought 20% in 2020 and raised its stake to 49% in 2021; the two also launched SuperSportBet. BetKing also appears on Ghana's licensee list.

OwnershipPrivate; held via Blue Lake Ventures; MultiChoice Group (now controlled by Canal+) holds 49% of voting rights / about 51% economic interest
HeadquartersNG
Gambling brands1 gambling brand · 1 website in total
Operating companies1
Regulator fines0
Last checked15 Oct 2026

Gambling brands of KingMakers (BetKing)

NameWebsiteLicensesOwner proof
BetKingbetking.comNigeria Lagos - LSLGA, Nigeria - NLRC (federal)verified

Operating companies and licenses

CompanyWhereLicenses
SV Gaming LimitedNigeriaNigeria Lagos - LSLGA
Nigeria - NLRC (federal)

Sources