MSport: who it is and what it owns

African betting brand with Nigeria as its main market, also licensed in Ghana and (as the maybets.com site of Sparksmatrix Ltd) in Kenya. Its owners are not published.

OwnershipPrivate; ultimate owner not publicly identified
HeadquartersNG
Gambling brands2 gambling brands · 2 websites in total
Operating companies2
Regulator fines0
Last checked15 Oct 2026

Gambling brands of MSport

NameWebsiteLicensesOwner proof
MSport Kenya (Maybets)maybets.comKenya — Gambling Regulatory Authority (formerly BCLB)verified
MSport Nigeriamsport.comNigeria Lagos - LSLGAverified

Operating companies and licenses

CompanyWhereLicenses
Sparksmatrix LimitedKenyaKenya — Gambling Regulatory Authority (formerly BCLB) BK 0001206
Msport Technology LimitedNigeriaNigeria Lagos - LSLGA LSLGA/OP/OSB/MS181223

Sources