SportPesa (Milestone Games Ltd): who it is and what it owns

Kenyan betting brand. The original operator Pevans East Africa lost its licence in 2019 after a tax dispute; since then Milestone Games Ltd runs SportPesa in Kenya under a licence of the brand. 2026 company filings, as reported by the press, show control passing to UAE-registered Techglow Ltd while co-founders Ronald Karauri and Robert Macharia were diluted to small stakes.

OwnershipPrivate; Milestone Games Ltd is 75% held by Nob Five Ltd and 25% by Commtech Consortium Ltd; UAE (Ras Al Khaimah) company Techglow Ltd holds an effective 54% through Nob Five (2026 filings as reported). Ultimate owners of Techglow not disclosed.
HeadquartersKE
Gambling brands1 gambling brand · 2 websites in total
Operating companies2
Regulator fines0
Last checked15 Oct 2026

Gambling brands of SportPesa (Milestone Games Ltd)

NameWebsiteLicensesOwner proof
SportPesa Kenyake.sportpesa.comKenya — Gambling Regulatory Authority (formerly BCLB)reported
SportPesa South Africasportpesa.co.zaSouth Africa Western Cape — WCGRBreported

Operating companies and licenses

CompanyWhereLicenses
Milestone Games LimitedKenyaKenya — Gambling Regulatory Authority (formerly BCLB) BK 0001193
Sportpesa (Pty) LtdZA-WCSouth Africa Western Cape — WCGRB

Sources