XLMedia plc: who it is and what it owns
Former AIM-listed gambling affiliate that sold its European and Canadian sites (incl. Freebets.com) to Gambling.com Group in 2024 for up to USD 42.5m and agreed to sell its North American sites (incl. Sports Betting Dime) to Sportradar for up to USD 30m. It then planned to become an AIM cash shell with no trading business. Its model was affiliate commission from operators.
This company earns money when players sign up through its websites. Keep that in mind when you read its ratings.
| Business type | Performance-marketing (affiliate) company. It earns commissions for sending players to casinos. It does not run casinos itself, so it needs no casino operator licence. |
|---|---|
| Ownership | listed (LSE AIM:XLM) - wound down to cash shell |
| Headquarters | United Kingdom |
| Websites | 0 website brands · 0 websites in total |
| Companies | 0 |
| Regulator fines | 0 |
| Last checked | 14 Oct 2026 |