Who owns AdmiralBet Serbia?
AdmiralBet Serbia is owned by Novomatic AG, private (founder-controlled through the holding companies Novo Invest GmbH and Novum Swiss AG). The site runs under ZBET.RS D.O.O. Kragujevac, Serbia, with a licence from Games of Chance Administration (Serbia) (online approval (no. not shown on register)). The same owner has 11 other casinos. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | Novomatic AG (private (founder-controlled through the holding companies Novo Invest GmbH and Novum Swiss AG)) |
|---|---|
| Operating company | ZBET.RS D.O.O. Kragujevac, Serbia · reg. MB 21363235 / PIB 110563380 |
| Licenses | Serbia — Games of Chance Administration online approval (no. not shown on register) |
| Products | Casino, Sports betting |
| Website | admiralbet.rs |
| Also runs as | admiralbet.pl, admiralbet.bg, admiralbet.de, slots.admiralbet.de, admiralbet.es, admiralbet.it |
| Sister casinos | 11 |
| Fines and actions | 3 |
| Owner proof | reported |
| Last checked | 14 Oct 2026 |
In numbers
- Novomatic AG owns 12 brand families with 22 websites in our data.
- 3 regulator fines against the owner since 2025, about €1.4 million in total (converted to euros).
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Serbia — Games of Chance Administration online approval (no. not shown on register) | — | active | register |
About Novomatic AG
Austrian gaming-machine maker and casino operator from Gumpoldskirchen. It is not listed: its founder controls it through the holding companies Novo Invest GmbH and Novum Swiss AG (a 2026 reorganisation raised Novum Swiss AG's stake). Its online brands include Admiral and AdmiralBet sites in several European countries, run through local companies and its Greentube unit.
Headquarters: Austria · Founded: 1980 · Ownership: private (founder-controlled through the holding companies Novo Invest GmbH and Novum Swiss AG)
How we know, and what we could not confirm
How we know: Admiral brand; trade press describes AdmiralBet Serbia as Novomatic-linked. Licensee is Zbet.rs d.o.o.; ownership chain not confirmed (Montenegro's Admiral moved from Novomatic AG to Gryphon Invest in 2019).
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
11 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Admiral.chadmiral.ch- Lotaria Kombëtarelotaria.al
Stargames DEstargames.de
Loewen Play DEloewen-play.de- Loewen Player DEloewen-player.de
- Playland DEplayland.de
- Novoline DEnovoline.de
Quigioco (IT)quigioco.it
- Starvegas (IT)starvegas.it
Fenikssfenikss.lv
AdmiralBet Montenegroadmiralbet.me
Everything Novomatic AG owns, with fines and sources →
Regulator fines
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-10-28 | BEATYA ONLINE, SA | Spain — DGOJ | EUR 18,000 | Breached responsible-gambling and player-protection obligations. Nominal fine €30.000; reduced to €18.000 after the firm admitted liability and paid early. Case ES/2025/082; DGOJ lists it under 2026. source |
| 2025-03-14 | Beatya Online Entertainment, PLC | Spain — DGOJ | EUR 180,000 | Did not meet the technical requirements set by the gambling regulations. Nominal fine €300.000; reduced to €180.000 after the firm admitted liability and paid early. Case ES/2025/014; DGOJ lists it under 2025. source |
| 2025-01-09 | Greentube Alderney Limited (Admiral Casino) | UK Gambling Commission | GBP 1,000,000 | Second regulatory settlement for compliance failures; money paid to socially responsible causes. source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns AdmiralBet Serbia?
Novomatic AG. Press reports this link; we have not confirmed it in a register yet.
Is AdmiralBet Serbia licensed?
Yes. Its operator ZBET.RS D.O.O. Kragujevac holds a licence from Games of Chance Administration (Serbia) (online approval (no. not shown on register)).
What are the sister casinos of AdmiralBet Serbia?
Admiral.ch, Lotaria Kombëtare, Stargames DE, Loewen Play DE, Loewen Player DE, Playland DE, Novoline DE, Quigioco (IT) and 3 more.
Has the owner of AdmiralBet Serbia been fined?
3 records on file. The latest: Spain — DGOJ, 2025-10-28.
Sources
- https://www.uis.gov.rs/rsc/spisakpnaziv
- https://igamingbusiness.com/company-news/playson-sails-towards-balkan-expansion-with-admiralbet-rs/
Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.