Novomatic AG: who it is and what it owns

Austrian gaming-machine maker and casino operator from Gumpoldskirchen. It is not listed: its founder controls it through the holding companies Novo Invest GmbH and Novum Swiss AG (a 2026 reorganisation raised Novum Swiss AG's stake). Its online brands include Admiral and AdmiralBet sites in several European countries, run through local companies and its Greentube unit.

Ownershipprivate (founder-controlled through the holding companies Novo Invest GmbH and Novum Swiss AG)
HeadquartersAustria
Gambling brands12 gambling brands · 22 websites in total
Operating companies17
Regulator fines3
Last checked16 Oct 2026

Gambling brands of Novomatic AG

NameWebsiteLicensesOwner proof
Casino Admiral onlineonline.casinoadmiral.czCzechia — Ministry of Financeverified
Casino Admiral Lithuaniaadmiral.ltLithuania — LPTunclear
AdmiralBet Polandadmiralbet.plPoland — Ministry of Financereported
Casino Admiral SK onlineonline.casinoadmiral.skSlovakia — ÚRHHverified
AdmiralBet Serbiaadmiralbet.rsSerbia — Games of Chance Administrationreported
AdmiralBet Bulgariaadmiralbet.bgBulgaria — NRAverified
Lotaria Kombëtarelotaria.alreported
Admiralbet DEadmiralbet.deGermany — GGLverified
Admiralbet Slotsslots.admiralbet.deGermany — GGLverified
Stargames DEstargames.deGermany — GGL, Italy — ADMverified
Loewen Play DEloewen-play.deGermany — GGLreported
Loewen Player DEloewen-player.deGermany — GGLreported
Playland DEplayland.deGermany — GGLreported
Novoline Casinocasino.novoline.deGermany — GGLreported
Novoline DEnovoline.deGermany — GGLreported
Admiral.chadmiral.chSwitzerland — ESBKverified
AdmiralBet Españaadmiralbet.esSpain — DGOJreported
Quigioco (IT)quigioco.itItaly — ADMreported
Starvegas (IT)starvegas.itGermany — GGL, Italy — ADMverified
Admiralbet (IT)admiralbet.itItaly — ADMverified
Fenikssfenikss.lvLatvia — IAUIverified
AdmiralBet Montenegroadmiralbet.meMontenegro — Games of Chance Administrationverified

Operating companies and licenses

CompanyWhereLicenses
Paradise Casino Admiral, a.s.CzechiaCzechia — Ministry of Finance
Greentube CZ a.s.CzechiaCzechia — Ministry of Finance
UAB VSGALithuaniaLithuania — LPT remote gaming permit 2022-DIE-310
NOVOBET Sp. z o.o.PolandPoland — Ministry of Finance
CBG, spol. s r. o.SlovakiaSlovakia — ÚRHH 000338/2024
ZBET.RS D.O.O. KragujevacSerbiaSerbia — Games of Chance Administration online approval (no. not shown on register)
Admiralbet Online EOODBulgariaBulgaria — NRA NRA online licence (no. not shown on whitelist)
Greentube Betting Malta LimitedMaltaGermany — GGL
Greentube Malta LimitedMaltaGermany — GGL
Italy — ADM 16038
Löwen Play digital GmbHGermanyGermany — GGL
NOVOLINE.DE GmbH (vormals BluBet Operations Limited)GermanyGermany — GGL
Casinò Admiral MendrisioSwitzerlandSwitzerland — ESBK Concession with online extension (Casino Mendrisio)
Beatya Online, S.A.SpainSpain — DGOJ DGOJ general and singular licences (register lists licence types, no numbers)
HBG On Line Gaming S.r.l.ItalyItaly — ADM 16015
Admiral Bet S.r.l.ItalyItaly — ADM 16048
SIA "ALFOR"LatviaLatvia — IAUI A-47; TI-06
MNA Gaming d.o.o. PodgoricaMontenegroMontenegro — Games of Chance Administration concession (special games: slots and betting)

Regulator fines

DateRegulator / courtAmountReason
2025-10-28Spain — DGOJEUR 18,000Breached responsible-gambling and player-protection obligations. Nominal fine €30.000; reduced to €18.000 after the firm admitted liability and paid early. Case ES/2025/082; DGOJ lists it under 2026. source
2025-03-14Spain — DGOJEUR 180,000Did not meet the technical requirements set by the gambling regulations. Nominal fine €300.000; reduced to €180.000 after the firm admitted liability and paid early. Case ES/2025/014; DGOJ lists it under 2025. source
2025-01-09UK Gambling CommissionGBP 1,000,000Second regulatory settlement for compliance failures; money paid to socially responsible causes. source

Sources