Who owns Bally Bet?

Bally Bet is owned by Bally's Corporation, a NYSE-listed casino company based in Rhode Island. Standard General took majority control in February 2025. In Ontario, Bally Bet runs under Bally's Canada Inc., which has an operating agreement with iGaming Ontario. The Ontario site is play.ballybet.ca.

Ultimate ownerBally's Corporation (listed (NYSE:BALY); Standard General took majority control Feb 2025)
Operating companyBally's Canada Inc., CA-ON
LicensesCanada Ontario — iGaming Ontario Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory)
ProductsSports betting, Casino
Websiteballybet.com
Also runs asplay.ballybet.com, play.ballybet.ca
Sister casinos11
Fines and actions2
Owner proofverified
Last checked14 Oct 2026

In numbers

  • Bally's Canada Inc. also runs 1 other gambling brand under the same company and licence.
  • Bally's Corporation owns 12 brand families with 17 websites in our data.
  • 2 regulator fines against the owner since 2024, about €7.0 million in total (converted to euros).

Who is behind it

Bally's was founded in 2004. In October 2025 it moved its international online business into the Greek lottery firm Intralot and became its owner with about 58%. That company is now Bally's Intralot. It runs the UK Bally Casino and Bally Bet sites, Jackpotjoy and Virgin Games. Bally's also holds the only Rhode Island iGaming licence, live since March 2024.

License and what it means for you

An iGaming Ontario registration covers players in Ontario only. The iGaming Ontario directory does not show the AGCO registration number. Bally Bet and Bally Casino also run in New Jersey, where a state licence covers players inside that state only.

Sister sites

Bally's Corporation runs 11 other brands in our data, including Bally Casino, Monopoly Casino, Virgin Casino in New Jersey (rebranded) and Bally's Dover Online Casino.

Fines and regulator actions

Our data lists 2 actions. In June 2026 New Jersey fined Bally's Interactive $7,050 over self-exclusion rules. In January 2024 the UK Gambling Commission fined Gamesys Operations Limited £6 million for safer-gambling and anti-money-laundering failures, including weak automated affordability checks. Gamesys was owned by Bally's at the time.

Licences

RegulatorTypeValidCheck it
Canada Ontario — iGaming Ontario
Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory)
—activeregister

What these licences mean for you

About Bally's Corporation

Rhode Island-based casino operator. Standard General completed its takeover on Feb 7 2025. In Oct 2025 it moved its international online business into Greek lottery firm Intralot and became Intralot's ~58% owner. Holds the exclusive Rhode Island iGaming licence (launched Mar 2024).

Headquarters: US · Founded: 2004 · Ownership: listed (NYSE:BALY); Standard General took majority control Feb 2025

How we know, and what we could not confirm

How we know: Ontario site play.ballybet.ca.

11 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Regulator fines

DateCompanyRegulator / courtAmountReason
2026-06-30Bally's InteractiveUSA New Jersey — DGEUSD 7,050DGE Director's ruling (summary for jun16-30 2026): civil penalty of $7,050 against Bally's Interactive for violation of self-exclusion rules source
2024-01-10Gamesys Operations LimitedUK Gambling CommissionGBP 6,000,000Social-responsibility and anti-money-laundering failures (Nov 2021-Jul 2022), including weak automated affordability and harm checks. Imposed while Gamesys belonged to Bally's Corporation, before it moved into Bally's Intralot. source

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns Bally Bet?

Bally's Corporation. Standard General has held majority control since February 2025.

Is Bally Bet licensed in Ontario?

Yes. Bally's Canada Inc. has an operating agreement with iGaming Ontario.

Who runs the UK Bally Casino site?

Bally's Intralot, the former Intralot, in which Bally's holds about 58%.

Sources

Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.