Who owns Heart of Vegas?
Heart of Vegas is owned by Aristocrat Leisure Limited, listed (ASX: ALL). The site runs under Product Madness. The same owner has 2 other casinos. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | Aristocrat Leisure Limited (listed (ASX: ALL)) |
|---|---|
| Operating company | Product Madness, unknown |
| Products | Social casino (no cash prizes) |
| Website | heartofvegas.com |
| Sister casinos | 2 |
| Fines and actions | 1 |
| Owner proof | reported |
| Last checked | 15 Oct 2026 |
In numbers
- Product Madness also runs 2 other gambling brands under the same company.
- Aristocrat Leisure Limited owns 3 brand families with 3 websites in our data.
- 1 regulator fine against the owner since 2025, about €1.6 million in total (converted to euros).
About Aristocrat Leisure Limited
Sydney-based gaming machine and online games supplier. It completed the USD 1.2bn purchase of NeoGames (by then Neo Group Ltd) on 26 April 2024 and merged it with its Anaxi unit as Aristocrat Interactive. NeoGames had bought Aspire Global in 2022, so Aspire's B2B business now sits inside Aristocrat.
Headquarters: Australia · Founded: 1953 · Ownership: listed (ASX: ALL)
How we know, and what we could not confirm
How we know: Social slots game listed on the Product Madness (Aristocrat) site.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no licence record for this site.
- We have no company registration number for Product Madness.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Everything Aristocrat Leisure Limited owns, with fines and sources →
Regulator fines
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-03-04 | AG Communications Limited (58 websites) | UK Gambling Commission | GBP 1,407,834 | Regulatory settlement for social responsibility/AML failures across many white-label sites; money to socially responsible causes. source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Heart of Vegas?
Aristocrat Leisure Limited. Press reports this link; we have not confirmed it in a register yet.
Is Heart of Vegas licensed?
We have no licence record for it.
What are the sister casinos of Heart of Vegas?
Big Fish Casino, Lightning Link Casino.
Has the owner of Heart of Vegas been fined?
1 record on file. The latest: UK Gambling Commission, 2025-03-04.
Sources
- https://www.productmadness.com
- https://www.pocketgamer.biz/aristocrat-leisure-sells-off-big-fish-games-assets
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.