Betr Entertainment Limited (formerly BlueBet Holdings): who it is and what it owns

Australian listed bookmaker. BlueBet Holdings merged with the betr business (founded 2022 by Matt Tripp with News Corp as an early backer) in July 2024, moved all customers to the betr brand and later renamed itself Betr Entertainment. It bought TopSport in 2025 and owns a minority stake in PointsBet after losing the 2025 takeover contest to MIXI. Not related to the US daily-fantasy company also called Betr.

Ownershiplisted (ASX: BBT)
HeadquartersAU
Gambling brands3 gambling brands · 3 websites in total
Operating companies1
Regulator fines1
Last checked15 Oct 2026

Gambling brands of Betr Entertainment Limited (formerly BlueBet Holdings)

NameWebsiteLicensesOwner proof
Betrbetr.com.auAustralia Tasmanian Liquor and Gaming Commissionverified
BlueBet rebrandedbluebet.com.auAustralia Tasmanian Liquor and Gaming Commissionreported
TopSport closedtopsport.com.auAustralia Tasmanian Liquor and Gaming Commissionreported

Operating companies and licenses

CompanyWhereLicenses
Betr Entertainment Aus Pty LtdAUAustralia Tasmanian Liquor and Gaming Commission

Regulator fines

DateRegulator / courtAmountReason
2023-04Liquor & Gaming NSW (Australia)AUD 210,00014 penalty notices for illegal inducement advertising at its October 2022 launch (100-1 and 20-1 promotional odds). Paid before the 2024 merger with BlueBet. source

Sources