Who owns TopSport?
TopSport is owned by Betr Entertainment Limited (formerly BlueBet Holdings), listed (ASX: BBT). The same owner has 2 other casinos. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | Betr Entertainment Limited (formerly BlueBet Holdings) (listed (ASX: BBT)) |
|---|---|
| Products | Sports betting |
| Website | topsport.com.au |
| Sister casinos | 2 |
| Fines and actions | 1 |
| Owner proof | reported |
| Last checked | 15 Oct 2026 |
In numbers
- Betr Entertainment Limited (formerly BlueBet Holdings) owns 3 brand families with 3 websites in our data.
- 1 regulator fine against the owner since 2023, about €126,000 in total (converted to euros).
- Betr Entertainment Limited (formerly BlueBet Holdings) has owned TopSport since 2025.
About Betr Entertainment Limited (formerly BlueBet Holdings)
Australian listed bookmaker. BlueBet Holdings merged with the betr business (founded 2022 by Matt Tripp with News Corp as an early backer) in July 2024, moved all customers to the betr brand and later renamed itself Betr Entertainment. It bought TopSport in 2025 and owns a minority stake in PointsBet after losing the 2025 takeover contest to MIXI. Not related to the US daily-fantasy company also called Betr.
Headquarters: AU · Founded: 2021 · Ownership: listed (ASX: BBT)
How we know, and what we could not confirm
How we know: Bought by BlueBet Holdings (now Betr Entertainment) in 2025 for about A$10m and moved onto betr. The ACMA register lists TopSport as not operating, still under licensee Merlehan Bookmaking Pty Ltd (NSW).
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no licence record for this site.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Everything Betr Entertainment Limited (formerly BlueBet Holdings) owns, with fines and sources →
Regulator fines
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2023-04 | Betr (pre-merger betr business) | Liquor & Gaming NSW (Australia) | AUD 210,000 | 14 penalty notices for illegal inducement advertising at its October 2022 launch (100-1 and 20-1 promotional odds). Paid before the 2024 merger with BlueBet. source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns TopSport?
Betr Entertainment Limited (formerly BlueBet Holdings). Press reports this link; we have not confirmed it in a register yet.
Is TopSport licensed?
We have no licence record for it.
What are the sister casinos of TopSport?
Betr, BlueBet.
Has the owner of TopSport been fined?
1 record on file. The latest: Liquor & Gaming NSW (Australia), 2023-04.
Sources
- https://thestraight.com.au/from-showy-to-steady-bluebets-betr-growth-strategy-builds-on-topsport-acquisition/
- https://www.acma.gov.au/check-if-gambling-operator-legal
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.