GAN: who it is and what it owns
B2B/B2C gaming company that bought Coolbet in 2021; acquired by Sega Sammy in 2025. Coolbet runs in Sweden through Polar Limited.
| Ownership | subsidiary of Sega Sammy Holdings (TSE:6460) since May 2025 |
|---|---|
| Headquarters | United Kingdom |
| Gambling brands | 1 gambling brand · 2 websites in total |
| Operating companies | 3 |
| Regulator fines | 3 |
| Last checked | 15 Oct 2026 |
Gambling brands of GAN
| Name | Website | Licenses | Owner proof |
|---|---|---|---|
| Coolbet | coolbet.com | Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA | verified |
| Coolbet Peru | coolbet.pe | Peru MINCETUR, Peru MINCETUR | reported |
Operating companies and licenses
| Company | Where | Licenses |
|---|---|---|
| Polar Limited | Malta | Sweden — Spelinspektionen Sweden — Spelinspektionen |
| StayCool OÜ | Estonia | Estonia — EMTA HKL000528 Estonia — EMTA HKL000206 Estonia — EMTA HKT000028 Estonia — EMTA HKT000027 |
| JUEGOS A DISTANCIA SOCIEDAD ANONIMA CERRADA | Peru | Peru MINCETUR 11002581010000 (RD 2956 - 2024) Peru MINCETUR 21002581010000 (RD 2968 - 2024) |
Regulator fines
| Date | Regulator / court | Amount | Reason |
|---|---|---|---|
| 2026-09-17 | Spelinspektionen (Sweden) | SEK 50,000 | Remark and fine (Coolbet) for late notice of a change in the persons in control of the company. source |
| 2026-04-29 | Spelinspektionen (Sweden) | — | Remark for a bonus flaw that let six existing customers use a welcome bonus (about SEK 1,100 in total). source |
| 2019-06-26 | Spelinspektionen (Sweden) | SEK 700,000 | Warning and fine for taking bets on matches with under-18 players (before GAN owned Coolbet). source |