Who owns Coolbet?
Coolbet is owned by GAN, subsidiary of Sega Sammy Holdings (TSE:6460) since May 2025. The site runs under StayCool OÜ, Estonia, with licences from EMTA (Estonia).
| Ultimate owner | GAN (subsidiary of Sega Sammy Holdings (TSE:6460) since May 2025) |
|---|---|
| Owner chain | Coolbet → GAN |
| Operating company | StayCool OÜ, Estonia · reg. 12814989 |
| Licenses | Estonia — EMTA HKL000528 Estonia — EMTA HKL000206 Estonia — EMTA HKT000028 Estonia — EMTA HKT000027 |
| Products | Casino, Sports betting, Poker |
| Website | coolbet.com |
| Also runs as | coolbet.pe |
| Sister casinos | 0 |
| Fines and actions | 3 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- 3 regulator fines against the owner since 2019, about €66,000 in total (converted to euros).
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Estonia — EMTA HKL000528 | — | – 2031-04-01 | register |
| Estonia — EMTA HKL000206 | — | – 2036-03-30 | register |
| Estonia — EMTA HKT000028 | — | active | register |
| Estonia — EMTA HKT000027 | — | active | register |
What these licences mean for you
- Estonian rules apply to players in Estonia. Estonia blocks gambling sites that have no Estonian licence.
About GAN
B2B/B2C gaming company that bought Coolbet in 2021; acquired by Sega Sammy in 2025. Coolbet runs in Sweden through Polar Limited.
Headquarters: United Kingdom · Founded: 2002 · Ownership: subsidiary of Sega Sammy Holdings (TSE:6460) since May 2025
How we know, and what we could not confirm
How we know: Tallinn-founded brand; Estonian licence held by StayCool OÜ.
Everything GAN owns, with fines and sources →
Regulator fines
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2026-09-17 | Polar Limited | Spelinspektionen (Sweden) | SEK 50,000 | Remark and fine (Coolbet) for late notice of a change in the persons in control of the company. source |
| 2026-04-29 | Polar Limited | Spelinspektionen (Sweden) | — | Remark for a bonus flaw that let six existing customers use a welcome bonus (about SEK 1,100 in total). source |
| 2019-06-26 | Polar Limited | Spelinspektionen (Sweden) | SEK 700,000 | Warning and fine for taking bets on matches with under-18 players (before GAN owned Coolbet). source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Coolbet?
GAN.
Is Coolbet licensed?
Yes. Its operator StayCool OÜ holds licences from EMTA (Estonia).
Has the owner of Coolbet been fined?
3 records on file. The latest: Spelinspektionen (Sweden), 2026-09-17.
Sources
- https://www.emta.ee/ariklient/registreerimine-ettevotlus/hasartmangukorraldajale/seaduslike-hasartmangukorraldajate
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://next.io/news/investment/gan-coolbet-sold-to-sega-sammy/
- https://mtr.ttja.ee/juriidiline_isik/167939
Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.