Genius Sports Limited: who it is and what it owns
Mainly a sports-data and betting-technology company, it moved into gambling affiliation in 2026 by buying Legend (Covers.com, Casino.org, Casino Guru) for USD 900m at closing plus up to USD 300m earnout. Its shares fell about 27% on the announcement. Through Legend it now earns operator commissions for referred players next to its data-licensing revenue.
This company earns money when players sign up through its websites. Keep that in mind when you read its ratings.
| Business type | Performance-marketing (affiliate) company. It earns commissions for sending players to casinos. It does not run casinos itself, so it needs no casino operator licence. Some places, such as US states, require affiliates to register or hold a marketing licence. Its registrations are listed below. |
|---|---|
| Ownership | listed (NYSE:GENI) |
| Headquarters | United Kingdom |
| Websites | 3 website brands · 3 websites in total |
| Review sites | Covers, Casino.org, Casino Guru |
| Companies | 1 |
| Regulator fines | 0 |
| Last checked | 14 Oct 2026 |
Review sites of Genius Sports Limited
Websites that review and rank casinos. They usually earn a commission when a reader signs up.
| Name | Website | Owner proof |
|---|---|---|
| Covers | covers.com | verified |
| Casino.org | casino.org | verified |
| Casino Guru | casino.guru | verified |
Companies and affiliate registrations
| Company | Where | Licenses |
|---|---|---|
| Genius Sports Media, Inc. | US | USA New Jersey — DGE vendor ID 0090547 USA Michigan — MGCB entity 007583 USA Pennsylvania — PGCB |