Who owns Casino.org?
Casino.org is a casino review and news site owned by Legend, a gambling media network. Since May 2026 Legend has belonged to Genius Sports Limited, a sports-data company listed on the New York Stock Exchange. Casino.org says it makes money through affiliate links. Its sister sites are Covers and Casino Guru.
| Ultimate owner | Genius Sports Limited (listed (NYSE:GENI)) |
|---|---|
| Owner chain | Legend (digital sports and gaming media network) → Genius Sports Limited |
| Licenses | None needed. This is a review and marketing site, not a casino operator. |
| Website | casino.org |
| Sister sites | 2 |
| Fines and actions | 0 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- Genius Sports Limited owns 3 brand families with 3 websites in our data.
- Genius Sports Limited has owned Casino.org since 2026 (price: part of Legend deal (USD 900m + up to USD 300m earnout)).
Who is behind it
Genius Sports is a UK sports-data and betting-technology company, founded in 2001. In 2026 it bought Legend for USD 900m at closing, plus up to USD 300m more if targets are met. That is up to USD 1.2bn in total. Its shares fell about 27% when it announced the deal.
Legend owns Covers.com, Casino.org and Casino Guru. It reported 320m visits from 118m unique visitors in 2025.
How it makes money
Casino.org is not a casino and holds no gambling licence. It is paid when readers sign up at casinos through its links, and it says this does not affect its rankings. Its about page calls it independently owned, lists offices in Edinburgh and Saskatoon, and names no legal company. Our data shows that its parent, Legend, is owned by Genius Sports. Keep the business model in mind when you read any ranking.
Sister sites
Legend also owns Covers and Casino Guru. All three sites earn referral commission from gambling operators.
2 sister sites
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Everything Genius Sports Limited owns, with fines and sources →
Questions and answers
Who owns Casino.org?
Legend, which belongs to Genius Sports Limited since May 2026.
Does Casino.org earn money from casinos?
Yes. It says it makes money through affiliate links.
Is Casino.org independent?
Its about page says so, but its parent company is owned by Genius Sports.
Do Casino.org and Casino Guru have the same owner?
Yes. Both belong to Legend.
Sources
Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.