Legend (digital sports and gaming media network): who it is and what it owns
Owner of Covers.com, Casino.org and Casino Guru, reported at 320m visits from 118m unique visitors in 2025. Trade press calls it a gambling affiliate publisher; Casino.org openly says it is paid when users sign up at casinos via its links. Genius Sports bought it in 2026 for up to USD 1.2bn.
This company earns money when players sign up through its websites. Keep that in mind when you read its ratings.
| Business type | Performance-marketing (affiliate) company. It earns commissions for sending players to casinos. It does not run casinos itself, so it needs no casino operator licence. |
|---|---|
| Ownership | private (subsidiary of Genius Sports since May 2026) |
| Part of | Genius Sports Limited |
| Websites | 3 website brands · 3 websites in total |
| Review sites | Covers, Casino.org, Casino Guru |
| Companies | 0 |
| Regulator fines | 0 |
| Last checked | 14 Oct 2026 |
Review sites of Legend (digital sports and gaming media network)
Websites that review and rank casinos. They usually earn a commission when a reader signs up.
| Name | Website | Owner proof |
|---|---|---|
| Covers | covers.com | verified |
| Casino.org | casino.org | verified |
| Casino Guru | casino.guru | verified |