Coolbet: who it is and what it owns
Tallinn-founded sportsbook and casino brand bought by GAN in January 2021 for about €149m. GAN itself became a wholly owned Sega Sammy subsidiary in 2025.
| Ownership | subsidiary of GAN Limited, which Sega Sammy (via Sega Sammy Creation Inc.) fully acquired in May 2025 |
|---|---|
| Part of | GAN |
| Headquarters | Estonia |
| Gambling brands | 1 gambling brand · 2 websites in total |
| Operating companies | 2 |
| Regulator fines | 0 |
| Last checked | 14 Oct 2026 |
Gambling brands of Coolbet
| Name | Website | Licenses | Owner proof |
|---|---|---|---|
| Coolbet | coolbet.com | Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA | verified |
| Coolbet Peru | coolbet.pe | Peru MINCETUR, Peru MINCETUR | reported |
Operating companies and licenses
| Company | Where | Licenses |
|---|---|---|
| StayCool OÜ | Estonia | Estonia — EMTA HKL000528 Estonia — EMTA HKL000206 Estonia — EMTA HKT000028 Estonia — EMTA HKT000027 |
| JUEGOS A DISTANCIA SOCIEDAD ANONIMA CERRADA | Peru | Peru MINCETUR 11002581010000 (RD 2956 - 2024) Peru MINCETUR 21002581010000 (RD 2968 - 2024) |
Sources
- https://www.businesswire.com/news/home/20210104005830/en/GAN-Limited-Completes-Acquisition-of-Coolbet
- https://news.worldcasinodirectory.com/sega-sammy-finalizes-96m-acquisition-of-gan-limited-118475
- https://www.emta.ee/ariklient/registreerimine-ettevotlus/hasartmangukorraldajale/seaduslike-hasartmangukorraldajate