Who owns Neds?

Neds is owned by Entain plc, the London-listed betting group behind Ladbrokes, Coral, bwin and partypoker. In Australia it runs under Entain Group Pty Ltd, which holds a licence from the Northern Territory Racing and Wagering Commission. Entain names Neds in its own brand list, so the owner link is verified.

Ultimate ownerEntain plc (listed (LSE: ENT))
Operating companyEntain Group Pty Ltd, AU
LicensesAustralia NT Racing and Wagering Commission
ProductsSports betting
Websiteneds.com.au
Sister casinos33
Fines and actions11
Owner proofverified
Last checked15 Oct 2026

In numbers

  • Entain Group Pty Ltd also runs 1 other gambling brand under the same company and licence.
  • Entain plc owns 34 brand families with 62 websites in our data.
  • 11 regulator fines against the owner since 2015, about €719 million in total (converted to euros).

Who is behind it

Entain was formerly called GVC Holdings. It is based in the Isle of Man, and our data gives 2004 as its founding year. It owns many European, Australian and Canadian brands, and co-owns BetMGM in the US with MGM Resorts.

License and what it means for you

Neds holds its licence from the Northern Territory Racing and Wagering Commission. Our data does not give the licence number, so check the regulator's own list for the current status.

Sister sites

Entain owns 33 other brands in our data, 30 of them active. They include Ladbrokes, Coral, bwin, partypoker and Sports Interaction in Canada. Our data lists BetMGM as a separate joint venture. Most of them do not serve Australia.

Fines and regulator actions

Our data lists 11 actions across Entain; none names Neds. The largest is a £585m deferred prosecution agreement from December 2023 over failing to prevent bribery in a former Turkey-facing business, under GVC ownership. In August 2022 Entain companies agreed a £17m settlement with the UK Gambling Commission over safer-gambling and anti-money-laundering failures. In the Netherlands, its brand BetCity was fined €3 million in 2023 and €2.65 million in 2025.

Licences

RegulatorTypeValidCheck it
Australia NT Racing and Wagering Commissionsports bookmaker licence (Racing and Wagering Act 2024)activeregister

About Entain plc

Formerly GVC Holdings, Entain owns Ladbrokes, Coral, bwin, partypoker and a long list of European, Australian and Canadian brands. It co-owns BetMGM in the US with MGM Resorts. It has paid the largest UK gambling penalties on record, including a £585m bribery-related deferred prosecution agreement.

Headquarters: Isle of Man · Founded: 2004 · Ownership: listed (LSE: ENT)

How we know, and what we could not confirm

How we know: Named in Entain's own brand list (2025 annual report / 2026 AGM notice).

33 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Regulator fines

DateCompanyRegulator / courtAmountReason
2025-01-23Betent B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 2,650,000Duty-of-care failures toward ten young adults (one 21-year-old lost EUR 45,000 in two weeks); BetCity is owned by Entain. source
2024-12-17Electraworks Ceuta, SASpain — DGOJEUR 217,200Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €362.000; reduced to €217.200 after the firm admitted liability and paid early. Case ES/2024/208; DGOJ lists it under 2025. source
2023-12-05Entain plcCrown Prosecution Service / HMRC (UK DPA)GBP 585,000,000Deferred prosecution agreement for failing to prevent bribery in former Turkey-facing business (2011-2017), under GVC ownership; plus £20m charity and £10m costs. source
2023-11-30BetEnt B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 3,000,000Anti-money-laundering (Wwft) breaches: weak customer due diligence and transaction monitoring. source
2023-06-27UAB Baltic Bet (Optibet)Lithuania — LPTEUR 16,705Website content and search keyword ads for Optibet judged to encourage gambling (date is the report date). source
2023-04-20Betent B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 400,000Advertising aimed at young adults (date = trade press report). source
2022-08LC International Ltd and Ladbrokes Betting & Gaming (retail)UK Gambling CommissionGBP 17,000,000Record (at the time) settlement for social-responsibility and AML failures: ~£14m online, ~£3m retail. source
2022-01-26STS S.A.Poland — Ministry of Finance (GIIF)PLN 2,950,000AML breaches (no compliance officer appointed, risk assessment not provided, notification missing). Fine paid; court appeal was pending in 2024. Date is STS's disclosure; STS was acquired by Entain CEE in 2023. source
2019-06-26ElectraWorks LimitedSpelinspektionen (Sweden)SEK 5,500,000Warning and fine for taking bets on matches with under-18 players. source
2019Ladbrokes Coral GroupUK Gambling CommissionGBP 5,900,000Earlier social-responsibility penalty package for Ladbrokes and Coral. source
2015-10-12bwin.party (operating rights in Romania)Romania — ONJN—The Romanian regulator annulled bwin.party's right to operate and put bwin.com, partycasino.com and partypoker.com on its blacklist for taking bets before final licensing (press reports). source

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns Neds?

Entain plc, which is listed in London.

Is Neds licensed?

Yes. Entain Group Pty Ltd holds a Northern Territory licence.

Has Neds been fined?

Not in our data. The fines on record concern other Entain companies.

Sources

Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.