Cherry AB: who it is and what it owns

Swedish gaming group, formerly listed on Nasdaq Stockholm, that owns ComeOn Group (bought in full in 2017 for about EUR 280m). Trade press reported in late 2024 that Cherry was exploring a sale of ComeOn; no completed sale was found as of October 2026.

Ownershipprivate (taken private in 2019 by a consortium including Bridgepoint and Klein Group)
HeadquartersSweden
Gambling brands12 gambling brands · 16 websites in total
Operating companies12
Regulator fines11
Last checked18 Oct 2026

Gambling brands of Cherry AB

NameWebsiteLicensesOwner proof
ComeOncomeon.comNetherlands — KSAverified
Mobilebetmobilebet.comverified
GetLuckygetlucky.comDenmark — Spillemyndighedenverified
Snabbaresnabbare.comSweden — Spelinspektionen, Sweden — Spelinspektionenverified
Hajperhajper.comSweden — Spelinspektionen, Sweden — Spelinspektionenverified
CasinoStugancasinostugan.comSweden — Spelinspektionen, Sweden — Spelinspektionenverified
Lyllo Casinoverified
Cherry Casinocherry.comSweden — Spelinspektionen, Sweden — Spelinspektionenreported
Reviantreviant.comSweden — Spelinspektionen, Sweden — Spelinspektionenreported
Lyllo Casinolyllocasino.comSweden — Spelinspektionen, Sweden — Spelinspektionenreported
Spelklubbenspelklubben.seSweden — Spelinspektionen, Sweden — Spelinspektionenreported
Casinostuencasinostuen.dkDenmark — Spillemyndighedenreported
PZBukpzbuk.plPoland — Ministry of Financeverified
ComeOn Polandcomeon.plPoland — Ministry of Financeverified
ComeOn NLcomeon.nlNetherlands — KSAverified
GetLucky NLgetlucky.nlNetherlands — KSAverified

Operating companies and licenses

CompanyWhereLicenses
Tulipa Ent LimitedunverifiedNetherlands — KSA 2165
Casinostugan LtdMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
Cherry Online LtdMaltaSweden — Spelinspektionen 24Si2102
Sweden — Spelinspektionen 24Si2102
ComeOn Sweden LtdMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
EntBox LimitedMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
Hajper LtdMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
MOA Gaming Sweden LtdMaltaSweden — Spelinspektionen 25Si1512
Sweden — Spelinspektionen 25Si1512
Snabbare LtdMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
SverigeCasino LimitedMaltaSweden — Spelinspektionen 22Si2332
Sweden — Spelinspektionen 22Si2332
Syreni LimitedMaltaDenmark — Spillemyndigheden
Cherry Online Polska Sp. z o.o.PolandPoland — Ministry of Finance
Bunchberry LimitedCA-ONCanada Ontario — iGaming Ontario Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory)

Regulator fines

DateRegulator / courtAmountReason
2026-01-13Kansspelautoriteit (Netherlands)EUR 750,000Duty-of-care failures with high-losing young adults, Dec 2023 to Sep 2024. source
2025-05-28Spelinspektionen (Sweden)SEK 5,500,000AML failings, in the same enforcement round as Betsson. source
2023-04-20AGCO (Ontario)CAD 15,000Order of monetary penalty for offering uncertified slot games on its Ontario site. source
2021-04-28Spelinspektionen (Sweden)SEK 35,000,000Warning and fine for bonus offers and duty-of-care failures. source
2021-02-15Spelinspektionen (Sweden)SEK 25,000,000Warning and fine for bonus offers and duty-of-care failures. source
2021-02-15Spelinspektionen (Sweden)SEK 50,000,000Warning and fine for bonus offers and duty-of-care failures. source
2021-02-15Spelinspektionen (Sweden)SEK 65,000,000Warning and fine for bonus offers and duty-of-care failures. source
2019-08-21Spelinspektionen (Sweden)SEK 6,000,000Warning and fine for letting self-excluded players gamble (Spelpaus checks). source
2019-08-21Spelinspektionen (Sweden)SEK 9,500,000Warning and fine for letting self-excluded players gamble (Spelpaus checks). source
2019-08-21Spelinspektionen (Sweden)SEK 4,500,000Warning and fine for letting self-excluded players gamble (Spelpaus checks). source
2019-06-26Spelinspektionen (Sweden)SEK 3,500,000Warning and fine for taking bets on matches with under-18 players. source

Sources