Kindred Group plc: who it is and what it owns

Kindred started as Unibet in 1997 and built a multi-brand portfolio including 32Red, Maria Casino and several Nordic casino brands. Since FDJ's takeover it has been winding down markets without local licences (e.g. Norway, Poland).

Ownershipsubsidiary of FDJ United (since Oct 2024; delisted from Nasdaq Stockholm)
Part ofFDJ United
HeadquartersMalta
Gambling brands13 gambling brands · 25 websites in total
Operating companies16
Regulator fines14
Last checked14 Oct 2026

Gambling brands of Kindred Group plc

NameWebsiteLicensesOwner proof
Unibetunibet.co.ukUKGCverified
32Red32red.comUKGCverified
Bingo.comuk.bingo.comUKGCverified
Maria Casinomariacasino.comMGAreported
Storspelarestorspelare.seSweden — Spelinspektionenverified
Kolikkopelitkolikkopelit.comMGAreported
Casinohuonecasinohuone.comMGAreported
Vlad Cazinovladcazino.roRomania — ONJNverified
Bingo.combingo.comSweden — Spelinspektionenverified
Otto Casinoottocasino.seSweden — Spelinspektionenverified
Unibetunibet.seSweden — Spelinspektionen, Sweden — Spelinspektionenverified
Maria Casinomariacasino.seSweden — Spelinspektionenverified
Maria Casinomariacasino.dkDenmark — Spillemyndighedenverified
Unibetunibet.dkDenmark — Spillemyndighedenverified
Unibetunibet.fiMGAreported
Storspiller (Norway) closedstorspiller.comMGAreported
Unibet Estoniaunibet.eeEstonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTAreported
Maria Casino Estoniamariacasino.eeEstonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTAreported
Unibet Romaniaunibet.roRomania — ONJNverified
32Rosu32rosu.roRomania — ONJNverified
Unibet NLunibet.nlNetherlands — KSAverified
Unibet Casino BEunibetcasino.beBelgium — Gaming Commissionverified
Unibet Games BEunibetgames.beBelgium — Gaming Commissionverified
Unibet Sports BEunibetsports.beBelgium — Gaming Commissionverified
Unibet Australiaunibet.com.auAustralia NT Racing and Wagering Commissionverified

Operating companies and licenses

CompanyWhereLicenses
Platinum Gaming LimitedunverifiedUKGC account 45322
32Red Limitedunverified (believed Gibraltar)UKGC account 39430
Trannel International LimitedMalta (unverified)MGA
Spooniker LimitedMalta (unverified)Sweden — Spelinspektionen
Domherre LimitedMaltaSweden — Spelinspektionen 25Si940
Greven LimitedMaltaSweden — Spelinspektionen 25Si938
Sweden — Spelinspektionen 25Si938
Gullviva Services LimitedMaltaSweden — Spelinspektionen 25Si951
Kaprifol Services LimitedMaltaSweden — Spelinspektionen 25Si952
Sweden — Spelinspektionen 25Si952
Tussilago LimitedMaltaSweden — Spelinspektionen 25Si969
Unibet (Denmark) LimitedMaltaDenmark — Spillemyndigheden
LEXBYTE DIGITAL LIMITEDMalta (Estonian register code shown)Estonia — EMTA HKL000418
Estonia — EMTA HKL000273
Estonia — EMTA HKT000019
Estonia — EMTA HKT000018
Unibet (Germany) LimitedMaltaRomania — ONJN Decizia nr.612 din 31.08.2026
Optdeck Service LimitedMaltaNetherlands — KSA 1730
UNIBET BELGIUM LTD (ETRANGERE/BUITENLAND)Foreign (Malta per trade press)Belgium — Gaming Commission F1+ dossier 116799 (Unibet Belgium Ltd ETRANGERE/BUITENLAND)
BetChoice Corporation Pty LtdAUAustralia NT Racing and Wagering Commission
Rol Malta LtdMaltaMGA MGA/B2C/1031/2023

Regulator fines

DateRegulator / courtAmountReason
2025-12-02Kansspelautoriteit (Netherlands)EUR 4,000,000Duty-of-care failures Jul 2022 to Jul 2024: late income checks after big losses, weak pop-up interventions (date = press report). source
2025-10-22UK Gambling CommissionGBP 10,000,000Repeat AML and social responsibility failures (second action after 2023), with a required independent audit. source
2025-09-02Kansspelautoriteit (Netherlands)EUR 450,000Penalty order (EUR 75,000 per week, max EUR 450,000; amount is the maximum, not a paid fine) for offering banned bet types such as corners and yellow cards, Oct 2022 to May 2025. source
2025-05-28Spelinspektionen (Sweden)SEK 10,000,000Warning and fee for serious AML shortcomings; later upheld in court. source
2025-05ACMA (Australia)AUD 1,014,120First ACMA financial penalty under the BetStop self-exclusion rules: failed to close 954 accounts of registered customers. source
2024-12-18Kansspelautoriteit (Netherlands)EUR 400,000Let players registered in the CRUKS self-exclusion register gamble. source
2023-03-23UK Gambling CommissionGBP 4,195,655Social-responsibility and AML failings; official warning. source
2023-03-23UK Gambling CommissionGBP 2,937,599Self-excluded players able to gamble; social-responsibility and AML failings. source
2023-03-22USA Pennsylvania — PGCBUSD 7,500Consent agreement (joint): did not act on a player's 90-day cool-off request; the player kept gambling online for 21 more days. source
2022-11-17Spelinspektionen (Sweden)SEK 10,900,000Warning and fine (Kindred's former Swedish licensee) for anti-money-laundering failures. source
2022-09-14Norway — LotteritilsynetNOK 1,198,250Daily coercive fine imposed for continuing to offer Unibet, Maria Casino, Storspiller and Bingo.com to Norwegians without a licence; later paused, and Kindred withdrew from Norway in 2023. source
2022-08-25AGCO (Ontario)CAD 48,000Order of monetary penalty for public ads promoting 'generous welcome offers' in May 2022. source
2020-03Spelinspektionen (Sweden)SEK 100,000,000Unlawful bonuses and prize draws in 2019; fine cut to SEK 50m (2021) and then SEK 30m on appeal. source
2019-08-19Kansspelautoriteit (Netherlands)EUR 470,000Offered online gambling to Dutch players before the market was licensed (date = press report). source

Sources