Sega Sammy Holdings Inc.: who it is and what it owns
Japanese games, pachinko and resort group. It bought the US-listed B2B/B2C gaming company GAN (owner of Coolbet) in May 2025 and delisted it.
| Ownership | listed (TSE: 6460) |
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| Headquarters | Japan |
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| Gambling brands | 1 gambling brand · 2 websites in total |
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| Operating companies | 1 |
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| Regulator fines | 3 |
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| Last checked | 18 Oct 2026 |
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Gambling brands of Sega Sammy Holdings Inc.
| Name | Website | Licenses | Owner proof |
|---|
| Coolbet | coolbet.com | Estonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTA | verified |
| Coolbet Peru | coolbet.pe | Peru MINCETUR, Peru MINCETUR | reported |
Operating companies and licenses
| Company | Where | Licenses |
|---|
| Polar Limited | Malta | Sweden — Spelinspektionen
Sweden — Spelinspektionen |
Regulator fines
| Date | Regulator / court | Amount | Reason |
|---|
| 2026-09-17 | Spelinspektionen (Sweden) | SEK 50,000 | Remark and fine (Coolbet) for late notice of a change in the persons in control of the company. source |
| 2026-04-29 | Spelinspektionen (Sweden) | — | Remark for a bonus flaw that let six existing customers use a welcome bonus (about SEK 1,100 in total). source |
| 2019-06-26 | Spelinspektionen (Sweden) | SEK 700,000 | Warning and fine for taking bets on matches with under-18 players (before GAN owned Coolbet). source |
Sources