Who owns William Hill?

William Hill is owned by evoke plc, the London-listed group formerly called 888 Holdings. evoke bought William Hill's non-US business from Caesars in July 2022. The site runs under WHG (International) Limited, a Gibraltar company with UK Gambling Commission account 39225. Bally's Intralot has agreed to buy evoke; the deal is pending.

Ultimate owner	evoke plc (listed (LSE: EVOK) - takeover by Bally's Intralot approved by shareholders Aug 2026, completion pending)
Operating company	WHG (International) Limited, Gibraltar
Licenses	UKGC account 39225
Products	Sports betting, Casino, Poker
Website	williamhill.com
Also runs as	williamhill.es, williamhill.it
Sister casinos	21
Fines and actions	6
Owner proof	verified
Last checked	14 Oct 2026

In numbers

evoke plc owns 22 brand families with 47 websites in our data.
6 regulator fines against the owner since 2017, about €45 million in total (converted to euros).
evoke plc has owned William Hill since 2022.

Who is behind it

evoke is the new name of 888 Holdings since May 2024. In July 2022 it bought the non-US William Hill business from Caesars. In 2026 it agreed to be bought by Bally's Intralot in a deal worth about £243 million. Shareholders approved it in August 2026. Court and regulator approvals were still pending at last report.

The William Hill brand in the US is not part of this deal. It stayed with Caesars.

License and what it means for you

The UK Gambling Commission is a strict regulator. Players in Great Britain get its rules on identity checks, safer-gambling tools and complaints. William Hill also serves Spain and Italy under local rules.

Sister sites

evoke also runs 888casino, 888sport, 888poker, 777, Mr Green and Winner. Sister sites can share support and payment teams. A self-exclusion at William Hill may not cover them.

Fines and regulator actions

In March 2023 the UK Gambling Commission took £19.2 million from three William Hill companies, including Mr Green, over safer-gambling and anti-money-laundering failures. That conduct happened before 888 owned them. 888 UK Limited paid £9.4 million in 2022 and £7.8 million in 2017 for failures with vulnerable and self-excluded customers. Other actions in our data include: August 2021, Sweden's Spelinspektionen, SEK 31.5 million (Mr Green Limited); February 2025, Spain's DGOJ, €75,000 (WHG CEUTA SA); May 2022, Sweden's Spelinspektionen, SEK 450,000 (Evoke Gaming Ltd).

Licences

Regulator	Type	Valid	Check it
UKGC account 39225	—	active	register

What these licences mean for you

Players in Great Britain get UK rules on identity checks, safer-gambling tools and complaints. GamStop self-exclusion covers all UK-licensed online sites. Self-exclusion: GamStop.

About evoke plc

evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot in an all-share/cash deal worth about £243m. Shareholders approved the deal in August 2026; court sanction and regulatory approvals were still outstanding at last report.

Headquarters: Gibraltar · Founded: 1997 · Ownership: listed (LSE: EVOK) - takeover by Bally's Intralot approved by shareholders Aug 2026, completion pending

How we know, and what we could not confirm

How we know: Non-US William Hill bought from Caesars, closed 1 Jul 2022. Group sale to Bally's Intralot pending.

We have no company registration number for WHG (International) Limited.

21 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Everything evoke plc owns, with fines and sources →

Regulator fines

Date	Company	Regulator / court	Amount	Reason
2025-02-28	WHG CEUTA SA	Spain — DGOJ	EUR 75,000	Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source
2023-03-28	WHG (International) Ltd, Mr Green Ltd, William Hill Organization Ltd	UK Gambling Commission	GBP 19,200,000	Largest UKGC penalty to date: social-responsibility and AML failures (£12.5m WHG International, £3.7m Mr Green, £3m retail). Conduct pre-dated 888 ownership. source
2022-05-19	Evoke Gaming Ltd	Spelinspektionen (Sweden)	SEK 450,000	Remark and fine over compliance failings (Mr Green group company). source
2022-03-01	888 UK Limited	UK Gambling Commission	GBP 9,400,000	Social-responsibility and AML failures; official warning and audit. source
2021-08-23	Mr Green Limited	Spelinspektionen (Sweden)	SEK 31,500,000	Warning and fines: SEK 1.5m for AML failings and SEK 30m for duty-of-care failings; the appeal court later cut the duty-of-care part to SEK 12m (2024). source
2017	888 UK Limited	UK Gambling Commission	GBP 7,800,000	Earlier penalty package for failing vulnerable/self-excluded customers. source

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns William Hill?

evoke plc, the renamed 888 Holdings. A takeover by Bally's Intralot is pending.

Is William Hill licensed?

Yes. WHG (International) Limited holds UK Gambling Commission account 39225.

Has William Hill been fined?

Yes. Three William Hill companies paid £19.2 million to the UK Gambling Commission in 2023.

Sources

Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.

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