evoke plc: who it is and what it owns

evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot in an all-share/cash deal worth about £243m. Shareholders approved the deal in August 2026; court sanction and regulatory approvals were still outstanding at last report.

Ownershiplisted (LSE: EVOK) - takeover by Bally's Intralot approved by shareholders Aug 2026, completion pending
HeadquartersGibraltar
Gambling brands22 gambling brands · 47 websites in total
Operating companies15
Regulator fines6
Last checked14 Oct 2026

Gambling brands of evoke plc

NameWebsiteLicensesOwner proof
William Hillwilliamhill.comUKGCverified
888casino888casino.comUKGCverified
888sport888sport.comUKGCverified
888poker888poker.comUKGCverified
777777.comUKGCverified
Mr Greenmrgreen.comUKGC, Sweden — Spelinspektionen, Sweden — Spelinspektionen, Denmark — Spillemyndighedenverified
Winnerwinner.roRomania — ONJNverified
888888.seSweden — Spelinspektionen, Sweden — Spelinspektionenverified
888casino888casino.seSweden — Spelinspektionen, Sweden — Spelinspektionenverified
888poker888poker.seSweden — Spelinspektionen, Sweden — Spelinspektionenverified
888sport888sport.seSweden — Spelinspektionen, Sweden — Spelinspektionenverified
888888.dkDenmark — Spillemyndighedenverified
888Casino888casino.dkDenmark — Spillemyndighedenverified
888Poker888poker.dkDenmark — Spillemyndighedenverified
888Sport888sport.dkDenmark — Spillemyndighedenverified
Mr Greenmrgreen.dkUKGC, Sweden — Spelinspektionen, Sweden — Spelinspektionen, Denmark — Spillemyndighedenreported
888 NL888.nlNetherlands — KSAverified
888 DE888.deGermany — GGLverified
888Poker DE888poker.deGermany — GGLverified
888Sport DE888sport.deGermany — GGLverified
888Slots DE888slots.deGermany — GGLverified
Mrgreen DEmrgreen.deGermany — GGLverified
888 Portugal888.ptPortugal — SRIJverified
888.es / 888casino.es / 888poker.es888.esSpain — DGOJverified
888sport.es888sport.esSpain — DGOJverified
Mr Green Españamrgreen.esSpain — DGOJverified
William Hill Españawilliamhill.esSpain — DGOJverified
Williamhill (IT)williamhill.itItaly — ADMverified
888casino (IT)888casino.itItaly — ADMverified
888 Casino (Ontario)888casino.caCanada Ontario — iGaming Ontarioreported
888 Poker (Ontario)888poker.caCanada Ontario — iGaming Ontarioreported
888 Sport (Ontario)888sport.caCanada Ontario — iGaming Ontarioreported
Hot Spinshotspins.roRomania — ONJNverified
Elite Slotseliteslots.roRomania — ONJNverified
Bet7bet7.roRomania — ONJNverified
Lady Casinoladycasino.roRomania — ONJNverified
Winner Onlinewinneronline.roRomania — ONJNverified
Oriental Casinoorientalcasino.roRomania — ONJNverified
BetPlacesbetplaces.roRomania — ONJNverified
Mr Playmrplay.roRomania — ONJNverified
FlashWinflashwin.roRomania — ONJNverified
Casino Funcasinofun.roRomania — ONJNverified
Pacanelepacanele.roRomania — ONJNverified
888 Romania888.roRomania — ONJNverified
888casino Romania888casino.roRomania — ONJNverified
888sport Romania888sport.roRomania — ONJNverified
888poker Romania888poker.roRomania — ONJNverified

Operating companies and licenses

CompanyWhereLicenses
WHG (International) LimitedGibraltarUKGC account 39225
888 UK LimitedGibraltarUKGC account 39028
Mr Green LimitedMaltaUKGC account 39264
Sweden — Spelinspektionen
Sweden — Spelinspektionen
Denmark — Spillemyndigheden
888 Sweden LimitedMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
888 Denmark LimitedMaltaDenmark — Spillemyndigheden
Godwits LimitedMaltaNetherlands — KSA 3485
888 Germany LimitedMaltaGermany — GGL
888 Portugal LimitedGibraltarPortugal — SRIJ Licença n.º 016
888 Online Games España, S.A.SpainSpain — DGOJ DGOJ general and singular licences (register lists licence types, no numbers)
MRG Spain, PLCMaltaSpain — DGOJ DGOJ general and singular licences (register lists licence types, no numbers)
WHG Ceuta, S.A.SpainSpain — DGOJ DGOJ general and singular licences (register lists licence types, no numbers)
William Hill Malta PlcMaltaItaly — ADM 16044
888 Italia LimitedMaltaItaly — ADM 16045
VHL Ontario LimitedCA-ONCanada Ontario — iGaming Ontario Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory)
New Gambling Solutions S.R.L.RomaniaRomania — ONJN Decizia nr.2237 din 08.11.2023

Regulator fines

DateRegulator / courtAmountReason
2025-02-28Spain — DGOJEUR 75,000Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source
2023-03-28UK Gambling CommissionGBP 19,200,000Largest UKGC penalty to date: social-responsibility and AML failures (£12.5m WHG International, £3.7m Mr Green, £3m retail). Conduct pre-dated 888 ownership. source
2022-05-19Spelinspektionen (Sweden)SEK 450,000Remark and fine over compliance failings (Mr Green group company). source
2022-03-01UK Gambling CommissionGBP 9,400,000Social-responsibility and AML failures; official warning and audit. source
2021-08-23Spelinspektionen (Sweden)SEK 31,500,000Warning and fines: SEK 1.5m for AML failings and SEK 30m for duty-of-care failings; the appeal court later cut the duty-of-care part to SEK 12m (2024). source
2017UK Gambling CommissionGBP 7,800,000Earlier penalty package for failing vulnerable/self-excluded customers. source

Sources