Who owns 888casino?

888casino is owned by evoke plc, which was called 888 Holdings until May 2024. The UK site runs under 888 UK Limited, a Gibraltar company with UK Gambling Commission account 39028. evoke also owns William Hill and Mr Green. In 2026 it agreed to be bought by Bally's Intralot; that deal is not yet complete.

Ultimate ownerevoke plc (listed (LSE: EVOK) - takeover by Bally's Intralot approved by shareholders Aug 2026, completion pending)
Operating company888 UK Limited, Gibraltar
LicensesUKGC account 39028
ProductsCasino
Website888casino.com
Also runs as888sport.com, 888.se, 888casino.se, 888sport.se, 888.dk, 888casino.dk, 888sport.dk, 888.nl, 888.de, 888sport.de, 888.pt, 888.es, 888sport.es, 888casino.it, 888casino.ca, 888sport.ca
Sister casinos21
Fines and actions6
Owner proofverified
Last checked14 Oct 2026

In numbers

  • 888 UK Limited also runs 3 other gambling brands under the same company and licence.
  • evoke plc owns 22 brand families with 47 websites in our data.
  • 6 regulator fines against the owner since 2017, about €45 million in total (converted to euros).

Who is behind it

evoke is the new name of 888 Holdings since May 2024. In July 2022 it bought the non-US William Hill business from Caesars. In 2026 it agreed to be bought by Bally's Intralot in a deal worth about £243 million. Shareholders approved it in August 2026. Court and regulator approvals were still pending at last report.

License and what it means for you

The UK Gambling Commission is a strict regulator. Players in Great Britain get its rules on identity checks, safer-gambling tools and complaints. 888casino also serves Italy, Spain and other markets. Check the site footer for the company that serves your country.

Sister sites

888casino has close sister brands 888sport and 888poker. The group also runs William Hill, 777, Mr Green and Winner. Sister sites can share support and payment teams. A self-exclusion at 888casino may not cover them.

Fines and regulator actions

In March 2023 the UK Gambling Commission took £19.2 million from three William Hill companies, including Mr Green, over safer-gambling and anti-money-laundering failures. That conduct happened before 888 owned them. 888 UK Limited paid £9.4 million in 2022 and £7.8 million in 2017 for failures with vulnerable and self-excluded customers. Other actions in our data include: August 2021, Sweden's Spelinspektionen, SEK 31.5 million (Mr Green Limited); February 2025, Spain's DGOJ, €75,000 (WHG CEUTA SA); May 2022, Sweden's Spelinspektionen, SEK 450,000 (Evoke Gaming Ltd).

Licences

RegulatorTypeValidCheck it
UKGC
account 39028
—activeregister

What these licences mean for you

About evoke plc

evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot in an all-share/cash deal worth about £243m. Shareholders approved the deal in August 2026; court sanction and regulatory approvals were still outstanding at last report.

Headquarters: Gibraltar · Founded: 1997 · Ownership: listed (LSE: EVOK) - takeover by Bally's Intralot approved by shareholders Aug 2026, completion pending

How we know, and what we could not confirm

21 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Regulator fines

DateCompanyRegulator / courtAmountReason
2025-02-28WHG CEUTA SASpain — DGOJEUR 75,000Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source
2023-03-28WHG (International) Ltd, Mr Green Ltd, William Hill Organization LtdUK Gambling CommissionGBP 19,200,000Largest UKGC penalty to date: social-responsibility and AML failures (£12.5m WHG International, £3.7m Mr Green, £3m retail). Conduct pre-dated 888 ownership. source
2022-05-19Evoke Gaming LtdSpelinspektionen (Sweden)SEK 450,000Remark and fine over compliance failings (Mr Green group company). source
2022-03-01888 UK LimitedUK Gambling CommissionGBP 9,400,000Social-responsibility and AML failures; official warning and audit. source
2021-08-23Mr Green LimitedSpelinspektionen (Sweden)SEK 31,500,000Warning and fines: SEK 1.5m for AML failings and SEK 30m for duty-of-care failings; the appeal court later cut the duty-of-care part to SEK 12m (2024). source
2017888 UK LimitedUK Gambling CommissionGBP 7,800,000Earlier penalty package for failing vulnerable/self-excluded customers. source

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns 888casino?

evoke plc, the London-listed company formerly called 888 Holdings.

Is 888casino licensed?

Yes. 888 UK Limited holds UK Gambling Commission account 39028.

Has 888 been fined?

Yes. 888 UK Limited paid £9.4 million to the UK Gambling Commission in 2022 and £7.8 million in 2017.

Sources

Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.

Other languages: Svenska · Eesti · Deutsch