Who owns Sportingbet South Africa?

Sportingbet South Africa is owned by Entain plc, listed (LSE: ENT). The site runs under GreatOdds (Pty) Ltd, ZA-WC, with a licence from WCGRB (South Africa Western Cape). The same owner has 33 other casinos.

Ultimate owner	Entain plc (listed (LSE: ENT))
Operating company	GreatOdds (Pty) Ltd, ZA-WC
Licenses	South Africa Western Cape — WCGRB
Products	Sports betting, Casino
Website	sportingbet.co.za
Also runs as	sportingbet.com, sportingbet.de, sportingbet.gr
Sister casinos	33
Fines and actions	11
Owner proof	verified
Last checked	15 Oct 2026

In numbers

Entain plc owns 34 brand families with 62 websites in our data.
11 regulator fines against the owner since 2015, about €719 million in total (converted to euros).

Licences

Regulator	Type	Valid	Check it
South Africa Western Cape — WCGRB	—	active	register

About Entain plc

Formerly GVC Holdings, Entain owns Ladbrokes, Coral, bwin, partypoker and a long list of European, Australian and Canadian brands. It co-owns BetMGM in the US with MGM Resorts. It has paid the largest UK gambling penalties on record, including a £585m bribery-related deferred prosecution agreement.

Headquarters: Isle of Man · Founded: 2004 · Ownership: listed (LSE: ENT)

How we know, and what we could not confirm

How we know: Run locally by GreatOdds (Pty) Ltd, a Western Cape licensee; the site names Entain as parent organisation. No sale of the SA business was found.

We have no company registration number for GreatOdds (Pty) Ltd.

33 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Everything Entain plc owns, with fines and sources →

Regulator fines

Date	Company	Regulator / court	Amount	Reason
2025-01-23	Betent B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 2,650,000	Duty-of-care failures toward ten young adults (one 21-year-old lost EUR 45,000 in two weeks); BetCity is owned by Entain. source
2024-12-17	Electraworks Ceuta, SA	Spain — DGOJ	EUR 217,200	Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €362.000; reduced to €217.200 after the firm admitted liability and paid early. Case ES/2024/208; DGOJ lists it under 2025. source
2023-12-05	Entain plc	Crown Prosecution Service / HMRC (UK DPA)	GBP 585,000,000	Deferred prosecution agreement for failing to prevent bribery in former Turkey-facing business (2011-2017), under GVC ownership; plus £20m charity and £10m costs. source
2023-11-30	BetEnt B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 3,000,000	Anti-money-laundering (Wwft) breaches: weak customer due diligence and transaction monitoring. source
2023-06-27	UAB Baltic Bet (Optibet)	Lithuania — LPT	EUR 16,705	Website content and search keyword ads for Optibet judged to encourage gambling (date is the report date). source
2023-04-20	Betent B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 400,000	Advertising aimed at young adults (date = trade press report). source
2022-08	LC International Ltd and Ladbrokes Betting & Gaming (retail)	UK Gambling Commission	GBP 17,000,000	Record (at the time) settlement for social-responsibility and AML failures: ~£14m online, ~£3m retail. source
2022-01-26	STS S.A.	Poland — Ministry of Finance (GIIF)	PLN 2,950,000	AML breaches (no compliance officer appointed, risk assessment not provided, notification missing). Fine paid; court appeal was pending in 2024. Date is STS's disclosure; STS was acquired by Entain CEE in 2023. source
2019-06-26	ElectraWorks Limited	Spelinspektionen (Sweden)	SEK 5,500,000	Warning and fine for taking bets on matches with under-18 players. source
2019	Ladbrokes Coral Group	UK Gambling Commission	GBP 5,900,000	Earlier social-responsibility penalty package for Ladbrokes and Coral. source
2015-10-12	bwin.party (operating rights in Romania)	Romania — ONJN	—	The Romanian regulator annulled bwin.party's right to operate and put bwin.com, partycasino.com and partypoker.com on its blacklist for taking bets before final licensing (press reports). source

Ratings elsewhere

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