Who owns American Luck?
American Luck is owned by Blazesoft Ltd., private. The site runs under SGSE LLC, US-DE. The same owner has 4 other casinos. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | Blazesoft Ltd. (private) |
|---|---|
| Operating company | SGSE LLC, US-DE |
| Products | Sweepstakes, Casino |
| Website | americanluck.com |
| Sister casinos | 4 |
| Fines and actions | 2 |
| Owner proof | reported |
| Last checked | 15 Oct 2026 |
This is a sweepstakes casino. Who owns the sweepstakes casinos →
In numbers
- Blazesoft Ltd. owns 5 casino and betting brands in our data.
- 2 regulator fines against the owner since 2025.
About Blazesoft Ltd.
Ontario-based sweepstakes operator whose first brand was Fortune Coins; also runs Zula Casino, Sportzino and crypto-focused Yay Casino. All four were on New York's 2025 C&D list.
Headquarters: CA · Ownership: private
How we know, and what we could not confirm
How we know: Site footer names SGSE LLC (Wilmington, Delaware) as operator. The Illinois Gaming Board sent its February 2026 letter to the brand and copied Blazesoft's email address, the same as for Fortune Coins, Zula, Sportzino and Yay. Trade coverage also lists it as a Blazesoft brand launched in 2025.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no licence record for this site.
- We have no company registration number for SGSE LLC.
4 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Everything Blazesoft Ltd. owns, with fines and sources →
Regulator fines
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2026-02-04 | Fortune Coins, Zula Casino, Sportzino, Yay Casino, American Luck | Illinois Gaming Board | — | Cease-and-desist letters for 5 of its sweepstakes brands. The Board said it believes the sites run illegal online casinos in Illinois (720 ILCS 5/28-1(a)(12)) and must block Illinois users or stop offering prizes of value. Part of a batch of more than 60 letters sent with the Illinois Attorney General. source |
| 2025-06-06 | Fortune Coins, Zula, Sportzino, Yay Casino | New York Attorney General | — | Named in 26-site C&D action. source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns American Luck?
Blazesoft Ltd.. Press reports this link; we have not confirmed it in a register yet.
Is American Luck licensed?
We have no licence record for it.
What are the sister casinos of American Luck?
Fortune Coins, Zula Casino, Sportzino, Yay Casino.
Has the owner of American Luck been fined?
2 records on file. The latest: Illinois Gaming Board, 2026-02-04.
Sources
- https://americanluck.com/terms
- https://igb.illinois.gov/content/dam/soi/en/web/igb/documents/casino/cease-and-desist-letters/20260204-cease-and-desist-american-luck.pdf
- https://igb.illinois.gov/casino-gambling/cease-and-desist-letters.html
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.