Who owns Betfirst?

Betfirst is owned by Betsson AB, listed (Nasdaq Stockholm: BETS B). The site runs under Sagevas SA, Belgium, with a licence from Gaming Commission (Belgium) for F1+. The same owner has 17 other casinos.

Ultimate owner	Betsson AB (listed (Nasdaq Stockholm: BETS B))
Operating company	Sagevas SA, Belgium
Licenses	Belgium — Gaming Commission F1+ dossier 116764
Products	Sports betting, Casino
Website	betfirst.be
Sister casinos	17
Fines and actions	6
Owner proof	verified
Last checked	15 Oct 2026

In numbers

Betsson AB owns 18 brand families with 37 websites in our data.
6 regulator fines against the owner since 2020, about €2.4 million in total (converted to euros).

Licences

Regulator	Type	Valid	Check it
Belgium — Gaming Commission F1+ dossier 116764	online sports betting (F1+)	– 2029-02-19	register

About Betsson AB

Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.

Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)

How we know, and what we could not confirm

How we know: Listed on Betsson Group's own brand pages. Sports betting runs under Sagevas SA (Belgian F1+ licence, dossier 116764), bought by Betsson in 2023. The online casino ran under the A/A+ licence 595153 of Exploitatie Casino Middelkerke (a Partouche casino) per the 2025 footer. The current Belgian registers list Betsson-branded domains (betssonsports.be, betssoncasino.be) for these licences, so betFIRST may be moving to the Betsson brand.

We have no company registration number for Sagevas SA.

17 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Everything Betsson AB owns, with fines and sources →

Regulator fines

Date	Company	Regulator / court	Amount	Reason
2025-11-26	BS Nordic Ltd	Spelinspektionen (Sweden)	—	Remark and order over consumer information duties (Betsafe). source
2025-06-02	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 6,500,000	Customer due-diligence (AML) failures; warning. Upheld by court. source
2025-02-04	Premiere Megaplex, PLC	Spain — DGOJ	EUR 75,000	Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source
2022-08-02	Lošimų strateginė grupė, UAB (Betsafe)	Lithuania — LPT	EUR 25,000	Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source
2022-04-06	BML Group (Betsson)	Norway — Lotteritilsynet	—	Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source
2020-06-08	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 20,000,000	Warning and fine for an unregistered gaming agent and an unlawful bonus. source

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