Who owns Betsafe?
Betsafe is owned by Betsson AB, a gambling group listed on Nasdaq Stockholm. Betsson lists Betsafe on its own brand pages. Betsafe offers sports betting, casino and poker in the Baltics, Sweden, Ontario in Canada, and Peru. Its sister brands include Betsson and NordicBet. We have not linked it to one licence holder.
| Ultimate owner | Betsson AB (listed (Nasdaq Stockholm: BETS B)) |
|---|---|
| Operating company | BS Nordic Ltd, Malta |
| Licenses | Sweden — Spelinspektionen Sweden — Spelinspektionen |
| Products | Sports betting, Casino, Poker |
| Website | betsafe.com |
| Also runs as | betsafe.ee, betsafe.lt, betsafe.lv, betsafe.pe |
| Sister casinos | 17 |
| Fines and actions | 6 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- Betsson AB owns 18 brand families with 37 websites in our data.
- 6 regulator fines against the owner since 2020, about €2.4 million in total (converted to euros).
Who is behind it
Betsson AB is listed on Nasdaq Stockholm. Its roots go back to 1963, and much of its work happens in Malta. It runs Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. In 2020 it bought Rizk, Guts, Kaboo and Thrills from Gaming Innovation Group. It is strong in the Nordics, the Baltics, Italy and Latin America.
License and what it means for you
We could not confirm which Betsson company holds the licence for this brand in each country. The brand appears on Betsson Group's own brand pages, which is why the owner link is verified. Check the site footer in your country for the company name and licence.
Sister sites
Betsson AB also runs Betsson, NordicBet, Betfirst, Inkabet, Jalla Casino, Racebets, StarCasino, Rizk, Guts, Kaboo, Thrills and CasinoEuro. These brands share one technology platform. A self-exclusion at Betsafe may not cover them.
Fines and regulator actions
Our data has 1 action against the group. In June 2025 Sweden's regulator Spelinspektionen gave Betsson Nordic Ltd a warning and a SEK 6.5 million fee for customer due-diligence failures under anti-money-laundering rules. A court upheld it. Other actions in our data include: February 2025, Spain's DGOJ, €75,000 (Premiere Megaplex, PLC); August 2022, Lithuania's LPT, €25,000 (Lošimų strateginė grupė, UAB); April 2022, Norway's Lotteritilsynet (BML Group).
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Sweden — Spelinspektionen | Kommersiellt online (online gaming) | 2024-01-01 – 2028-12-31 | register |
| Sweden — Spelinspektionen | Kommersiellt online (betting) | 2024-01-01 – 2028-12-31 | register |
What these licences mean for you
- Swedish rules apply to players in Sweden: a deposit limit must be set, and a bonus may only be offered once. Spelpaus self-exclusion covers all sites with a Swedish licence. Self-exclusion: Spelpaus.
About Betsson AB
Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.
Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)
How we know, and what we could not confirm
How we know: Listed on Betsson Group's own brand pages.
- We have no company registration number for BS Nordic Ltd.
17 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
- Betssonbetsson.com
- NordicBetnordicbet.com
- Betfirstbetfirst.be
Inkabetinkabet.pe
- Jalla Casinojallacasino.se
- Racebetsracebets.com
- StarCasinostarcasino.it
Rizkrizk.com
Gutsguts.comKabookaboo.com
Thrillsthrills.com- CasinoEurocasinoeuro.com
- Kroon Casinokrooncasino.com
- Triobettriobet.lv
Fuksiarzfuksiarz.pl- Betsson Brasilbetsson.bet.br closed
- Betsson Argentinabetsson.bet.ar
Everything Betsson AB owns, with fines and sources →
Regulator fines
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-11-26 | BS Nordic Ltd | Spelinspektionen (Sweden) | — | Remark and order over consumer information duties (Betsafe). source |
| 2025-06-02 | Betsson Nordic Ltd | Spelinspektionen (Sweden) | SEK 6,500,000 | Customer due-diligence (AML) failures; warning. Upheld by court. source |
| 2025-02-04 | Premiere Megaplex, PLC | Spain — DGOJ | EUR 75,000 | Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source |
| 2022-08-02 | Lošimų strateginė grupė, UAB (Betsafe) | Lithuania — LPT | EUR 25,000 | Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source |
| 2022-04-06 | BML Group (Betsson) | Norway — Lotteritilsynet | — | Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source |
| 2020-06-08 | Betsson Nordic Ltd | Spelinspektionen (Sweden) | SEK 20,000,000 | Warning and fine for an unregistered gaming agent and an unlawful bonus. source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Betsafe?
Betsson AB, a Swedish group listed on Nasdaq Stockholm.
Where does Betsafe operate?
Our data lists the Baltics, Sweden, Ontario and Peru.
Is Betsafe the same company as Betsson?
It is a brand of the same group, Betsson AB.
Sources
- https://www.betssongroup.com/
- https://betssongroup.com/about-us/products-and-brands/
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://www.betssonab.com/
Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.