Betsson AB: who it is and what it owns

Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.

Ownershiplisted (Nasdaq Stockholm: BETS B)
HeadquartersSweden (operations largely in Malta)
Gambling brands18 gambling brands · 37 websites in total
Operating companies22
Regulator fines6
Last checked14 Oct 2026

Gambling brands of Betsson AB

NameWebsiteLicensesOwner proof
Betssonbetsson.comSweden — Spelinspektionenverified
Betsafebetsafe.comSweden — Spelinspektionen, Sweden — Spelinspektionenverified
NordicBetnordicbet.comSweden — Spelinspektionen, Sweden — Spelinspektionenverified
Betfirstbetfirst.beBelgium — Gaming Commissionverified
Inkabetinkabet.pePeru MINCETUR, Peru MINCETURverified
Jalla Casinojallacasino.seSweden — Spelinspektionenverified
Racebetsracebets.comGermany — GGL, MGA, Ireland — Revenue (National Excise Licence Office)verified
StarCasinostarcasino.itItaly — ADM, Italy — ADMverified
Rizkrizk.comUKGCverified
Gutsguts.comUKGCreported
Kabookaboo.comUKGCreported
Thrillsthrills.comUKGCreported
CasinoEurocasinoeuro.comreported
Kroon Casinokrooncasino.comreported
Betssonbetsson.dkDenmark — Spillemyndighedenverified
NordicBetnordicbet.dkDenmark — Spillemyndighedenverified
Betsafe (Estonia)betsafe.eeEstonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTAverified
Jalla Casinojallacasino.eeEstonia — EMTA, Estonia — EMTA, Estonia — EMTA, Estonia — EMTAverified
Betsson Lithuaniabetsson.ltLithuania — LPT, Lithuania — LPTverified
Betsafe Lithuaniabetsafe.ltLithuania — LPT, Lithuania — LPTverified
Betsafe Latviabetsafe.lvLatvia — IAUIverified
Triobettriobet.lvLatvia — IAUIverified
Fuksiarzfuksiarz.plPoland — Ministry of Financereported
Rizk Serbiarizk.rsSerbia — Games of Chance Administrationreported
Racebets DEracebets.deGermany — GGL, MGA, Ireland — Revenue (National Excise Licence Office)reported
Betsson Casino BEbetssoncasino.beBelgium — Gaming Commissionverified
Betsson Sports BEbetssonsports.beBelgium — Gaming Commissionverified
Betsson FRbetsson.frFrance — ANJverified
Betsson Españabetsson.esSpain — DGOJverified
Betsson (IT)betsson.itItaly — ADM, Italy — ADMverified
Betsson Greecebetsson.grGreece — HGC, Greece — HGCverified
Betsson Brasil closedbetsson.bet.brBrazil SPA (Ministry of Finance)reported
Betsson Colombiabetsson.coColombia Coljuegosverified
Betsafe Perubetsafe.pePeru MINCETUR, Peru MINCETUR, Peru MINCETUR, Peru MINCETURreported
Betsson Perubetsson.pePeru MINCETUR, Peru MINCETUR, Peru MINCETUR, Peru MINCETURreported
Betsson Mexicobetsson.mxMexico SEGOBverified
Betsson Argentinabetsson.bet.arArgentina IPLyC (Buenos Aires Province)verified

Operating companies and licenses

CompanyWhereLicenses
Zecure Gaming LimitedMalta (unverified)UKGC account 56427
Betsson Nordic LtdMalta (unverified)Sweden — Spelinspektionen
BS Nordic LtdMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
NGG Nordic LtdMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
Spin Nordic LtdMaltaSweden — Spelinspektionen
Sweden — Spelinspektionen
Nordic Spil LimitedMaltaDenmark — Spillemyndigheden
Triogames OÜEstoniaEstonia — EMTA HKT000011
Estonia — EMTA HKT000012
Estonia — EMTA HKL000060
Estonia — EMTA HKL000491
Lošimų strateginė grupė, UABLithuaniaLithuania — LPT 0135
Lithuania — LPT remote gaming permit 2016-DI-32
SIA "Latsson Licensing"LatviaLatvia — IAUI E-1; TI-07
Bukmacherska Sp. z o.o.PolandPoland — Ministry of Finance
TOP SLOTS D.O.O. BeogradSerbiaSerbia — Games of Chance Administration online approval (no. not shown on register)
RaceBets International Gaming LimitedMaltaGermany — GGL
MGA MGA/CRP/108/2004
Ireland — Revenue (National Excise Licence Office) 1010277
BETSSON FRANCE SAFranceFrance — ANJ
Première Megaplex, PLCMaltaSpain — DGOJ DGOJ general and singular licences (register lists licence types, no numbers)
Azzurri LimitedMaltaItaly — ADM 16026
Italy — ADM 16027
Betmed LimitedMaltaGreece — HGC HGC-000001-LH
Greece — HGC HGC-000002-LH
SIMULCASTING BRASIL SOM E IMAGEM S.A.BRBrazil SPA (Ministry of Finance) Portaria SPA/MF nº 371/2025
Colbet S.A.S.ColombiaColombia Coljuegos Contrato 1895
LUCKY TORITO S.A.C.PeruPeru MINCETUR 11002603010000 (RD 3853 - 2024)
Peru MINCETUR 21002603010000 (RD 3859 - 2024)
SFTG LimitedPeruPeru MINCETUR 11002586010000 (RD 3219 - 2024)
Peru MINCETUR 11002586020000 (RD 3387 - 2024)
Peru MINCETUR 21002586010000 (RD 3220 - 2024)
Peru MINCETUR 21002586020000 (RD 3386 - 2024)
Casino de Victoria S.A. - Betsson Malta Holding Limited (UT)ArgentinaArgentina IPLyC (Buenos Aires Province)
Sagevas SABelgiumBelgium — Gaming Commission F1+ dossier 116764

Regulator fines

DateRegulator / courtAmountReason
2025-11-26Spelinspektionen (Sweden)—Remark and order over consumer information duties (Betsafe). source
2025-06-02Spelinspektionen (Sweden)SEK 6,500,000Customer due-diligence (AML) failures; warning. Upheld by court. source
2025-02-04Spain — DGOJEUR 75,000Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source
2022-08-02Lithuania — LPTEUR 25,000Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source
2022-04-06Norway — Lotteritilsynet—Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source
2020-06-08Spelinspektionen (Sweden)SEK 20,000,000Warning and fine for an unregistered gaming agent and an unlawful bonus. source

Sources