Who owns Guts?

Guts is owned by Betsson AB, the Swedish gambling group listed on Nasdaq Stockholm, according to the 2020 deal records. Betsson bought Guts with the other consumer brands of Gaming Innovation Group. The brand is linked to Zecure Gaming Limited, UK Gambling Commission account 56427. Guts is no longer on Betsson's main brand page, so its current status is not confirmed.

Ultimate owner	Betsson AB (listed (Nasdaq Stockholm: BETS B))
Operating company	Zecure Gaming Limited, Malta (unverified)
Licenses	UKGC account 56427
Products	Casino, Sports betting
Website	guts.com
Sister casinos	17
Fines and actions	6
Owner proof	reported
Last checked	14 Oct 2026

In numbers

Zecure Gaming Limited also runs 3 other gambling brands under the same company and licence.
Betsson AB owns 18 brand families with 37 websites in our data.
6 regulator fines against the owner since 2020, about €2.4 million in total (converted to euros).
Betsson AB has owned Guts since 2020.

Who is behind it

Betsson AB is a Swedish gambling group listed on Nasdaq Stockholm (BETS B). Much of its work is done in Malta. It runs Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform.

In 2020 Betsson bought the consumer brands of Gaming Innovation Group: Rizk, Guts, Kaboo and Thrills. They came with the company Zecure Gaming Limited. We believe Zecure Gaming Limited is based in Malta, but we have not confirmed it.

License and what it means for you

Guts offers casino games and sports betting. Our data shows a UK Gambling Commission account for Zecure Gaming Limited, but we could not confirm its current status. Check the footer of the site for the licence that covers your country before you play. In Great Britain, GamStop self-exclusion covers all UK-licensed online sites.

Sister sites

Betsson runs 17 other brands in our data. They include Betsson, Betsafe, NordicBet, Rizk, Kaboo, Thrills, CasinoEuro and Jalla Casino. An account-level self-exclusion at Guts may not cover them.

Fines and regulator actions

Betsson companies have 6 fines and regulator actions in our data. In June 2020 Sweden's Spelinspektionen fined Betsson Nordic Ltd SEK 20 million and gave it a warning over an unregistered gaming agent and a bonus that broke the rules. In June 2025 the same regulator fined Betsson Nordic Ltd SEK 6.5 million for weak customer checks against money laundering; a court upheld the decision. In February 2025 Spain's DGOJ fined Premiere Megaplex, PLC €75,000 for using technical systems without approval. None of these actions name Guts directly.

Licences

Regulator	Type	Valid	Check it
UKGC account 56427	—	—	register

What these licences mean for you

Players in Great Britain get UK rules on identity checks, safer-gambling tools and complaints. GamStop self-exclusion covers all UK-licensed online sites. Self-exclusion: GamStop.

About Betsson AB

Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.

Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)

How we know, and what we could not confirm

How we know: Ex-GiG brand bought by Betsson in 2020; no longer shown on Betsson's main brand page, so current trading status is unconfirmed.

The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
We have no company registration number for Zecure Gaming Limited.

17 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Everything Betsson AB owns, with fines and sources →

Regulator fines

Date	Company	Regulator / court	Amount	Reason
2025-11-26	BS Nordic Ltd	Spelinspektionen (Sweden)	—	Remark and order over consumer information duties (Betsafe). source
2025-06-02	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 6,500,000	Customer due-diligence (AML) failures; warning. Upheld by court. source
2025-02-04	Premiere Megaplex, PLC	Spain — DGOJ	EUR 75,000	Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source
2022-08-02	Lošimų strateginė grupė, UAB (Betsafe)	Lithuania — LPT	EUR 25,000	Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source
2022-04-06	BML Group (Betsson)	Norway — Lotteritilsynet	—	Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source
2020-06-08	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 20,000,000	Warning and fine for an unregistered gaming agent and an unlawful bonus. source

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns Guts?

Betsson AB, which bought it in 2020. This link is reported, not verified.

Is Guts still open?

We could not confirm it. Guts is not on Betsson's main brand page.

Are Guts and Rizk related?

Yes. Both came to Betsson from Gaming Innovation Group in 2020.

Sources

Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.