Who owns Thrills?

Thrills is owned by Betsson AB, listed (Nasdaq Stockholm: BETS B). The site runs under Zecure Gaming Limited, with a licence from UKGC (account 56427). The same owner has 17 other casinos. Press reports this link; we have not confirmed it in a register yet.

Ultimate owner	Betsson AB (listed (Nasdaq Stockholm: BETS B))
Operating company	Zecure Gaming Limited, Malta (unverified)
Licenses	UKGC account 56427
Products	Casino
Website	thrills.com
Sister casinos	17
Fines and actions	6
Owner proof	reported
Last checked	14 Oct 2026

In numbers

Zecure Gaming Limited also runs 3 other gambling brands under the same company and licence.
Betsson AB owns 18 brand families with 37 websites in our data.
6 regulator fines against the owner since 2020, about €2.4 million in total (converted to euros).
Betsson AB has owned Thrills since 2020.

Licences

Regulator	Type	Valid	Check it
UKGC account 56427	—	—	register

What these licences mean for you

Players in Great Britain get UK rules on identity checks, safer-gambling tools and complaints. GamStop self-exclusion covers all UK-licensed online sites. Self-exclusion: GamStop.

About Betsson AB

Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.

Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)

How we know, and what we could not confirm

How we know: Ex-GiG brand bought by Betsson in 2020; no longer shown on Betsson's main brand page, so current trading status is unconfirmed.

The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
We have no company registration number for Zecure Gaming Limited.

17 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Everything Betsson AB owns, with fines and sources →

Regulator fines

Date	Company	Regulator / court	Amount	Reason
2025-11-26	BS Nordic Ltd	Spelinspektionen (Sweden)	—	Remark and order over consumer information duties (Betsafe). source
2025-06-02	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 6,500,000	Customer due-diligence (AML) failures; warning. Upheld by court. source
2025-02-04	Premiere Megaplex, PLC	Spain — DGOJ	EUR 75,000	Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source
2022-08-02	Lošimų strateginė grupė, UAB (Betsafe)	Lithuania — LPT	EUR 25,000	Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source
2022-04-06	BML Group (Betsson)	Norway — Lotteritilsynet	—	Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source
2020-06-08	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 20,000,000	Warning and fine for an unregistered gaming agent and an unlawful bonus. source

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns Thrills?

Betsson AB. Press reports this link; we have not confirmed it in a register yet.

Is Thrills licensed?

Yes. Its operator Zecure Gaming Limited holds a licence from UKGC (account 56427).

What are the sister casinos of Thrills?

Betsson, Betsafe, NordicBet, Betfirst, Inkabet, Jalla Casino, Racebets, StarCasino and 9 more.

Has the owner of Thrills been fined?

6 records on file. The latest: Spelinspektionen (Sweden), 2025-11-26.

Sources

Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.