NextBet (incl. PlayUp, CrossBet): who owns it and which casinos it runs

NextBet (incl. PlayUp, CrossBet) (AU) owns 3 casino and betting brands, including Draftstars, Nextbet, PlayUp. Nextbet Pty Ltd (ABN 65606786976, QLD 4000) is an Australian private company licensed by the NT Racing and Wagering Commission. It bought CrossBet in late 2025 (business name CROSSBET from Sep 2025) and the PlayUp Australian business, including Draftstars, in Feb 2026 per trade press. PlayUp Limited, the seller, is an unlisted company. No parent company is named in the registers checked; it is treated as privately held.

Ownershipprivately held (Australian private company; shareholders not public)
HeadquartersAU
Casino and betting brands3 casino and betting brands · 3 websites in total
Operating companies1
Fines and regulator actions0
Last checked20 Oct 2026

Casino and betting brands of NextBet (incl. PlayUp, CrossBet)

NameWebsiteLicencesOwner proof
Nextbetnextbet.com.auAustralia NT Racing and Wagering Commissionverified
PlayUpplayup.com.auAustralia NT Racing and Wagering Commissionreported
DraftstarsAustralia NT Racing and Wagering Commissionreported

Operating companies and licences

CompanyWhereLicences
Nextbet Pty LtdAUAustralia NT Racing and Wagering Commission

Questions and answers

Which casinos and betting sites does NextBet (incl. PlayUp, CrossBet) own?

NextBet (incl. PlayUp, CrossBet) owns 3 casino and betting brands, including Draftstars, Nextbet, PlayUp.

Who owns NextBet (incl. PlayUp, CrossBet)?

Who owns NextBet (incl. PlayUp, CrossBet) is not published.

Has NextBet (incl. PlayUp, CrossBet) been fined?

We have no fines and regulator actions on record for NextBet (incl. PlayUp, CrossBet).

Sources