Primero Games LLC: who owns it and which casinos it runs

Primero Games LLC (US) owns 1 casino or betting brand. US land-based sweepstakes machine operator. GiG (Gaming Innovation Group) named Primero Games LLC as the US partner for its SweepX platform in May 2024, calling it the largest land-based sweepstakes operator in the US with more than 50,000 machines and owner of UK studio Storm Games Ltd. In Jan 2025 GiG said SweepX went live with Primero under the goldrushcity.com brand. The Illinois Gaming Board sent its Feb 2026 Gold Rush City letter to an Atlanta, Georgia address.

Ownershipprivate (owners not public)
HeadquartersUS
Casino and betting brands1 casino or betting brand · 1 website in total
Operating companies1
Fines and regulator actions1
Last checked19 Oct 2026

Most brands of Primero Games LLC are sweepstakes or social casinos. Who owns the sweepstakes casinos →

Casino and betting brands of Primero Games LLC

NameWebsiteLicencesOwner proof
Gold Rush Citygoldrushcity.comreported

Operating companies and licences

CompanyWhereLicences
Primero Games LLCUS

Fines and regulator actions

DateRegulator / courtAmountReason
2026-02-04Illinois Gaming Board—Cease-and-desist letter for its sweepstakes casino. The Board said it believes the site runs an illegal online casino in Illinois (720 ILCS 5/28-1(a)(12)) and must block Illinois users or stop offering prizes of value. Part of a batch of more than 60 letters sent with the Illinois Attorney General. source

Questions and answers

Which casinos and betting sites does Primero Games LLC own?

Primero Games LLC owns 1 casino or betting brand.

Who owns Primero Games LLC?

Who owns Primero Games LLC is not published.

Has Primero Games LLC been fined?

Yes. 1 fines and regulator actions on record. The latest: Illinois Gaming Board, 2026-02-04.

Sources