Are PricedUp and Star Sports owned by the same company?
Yes — PricedUp and Star Sports are both owned by Star Sports. They run under different companies of the same group: Off Course Bookmakers Limited and Star Racing Limited. The owner link for PricedUp and Star Sports is reported, not verified: it comes from press reports, not from a licence register or the brand’s own terms.
Same owner
Who runs each brand
| Brand | Owner chain | Licensed company | Licences | Owner proof |
|---|---|---|---|---|
| PricedUp pricedup.bet | Star Sports | Off Course Bookmakers Limited England and Wales | UKGC account 1776 | reported |
| Star Sports starsports.bet | Star Sports | Star Racing Limited | UKGC account 9177 Ireland — GRAI GRAI-0385-RB-26-0001 | reported |
Do they share a licence or company?
No. They run under different companies of the same group: Off Course Bookmakers Limited and Star Racing Limited. A shared owner is still on record: Star Sports is at the top of both owner chains.
What this means for players
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites. Check each brand’s terms before you rely on a self-exclusion; a national scheme (such as GamStop in the UK or Spelpaus in Sweden) covers every licensed site in that country.
Other brands of Star Sports
Star Sports owns 3 casino and betting brands (4 websites) in our data. That is 1 brand besides PricedUp and Star Sports. No fines and regulator actions on record.
All Star Sports brands, companies and fines →
Question and answer
Are PricedUp and Star Sports owned by the same company?
Yes — PricedUp and Star Sports are both owned by Star Sports. They run under different companies of the same group: Off Course Bookmakers Limited and Star Racing Limited. The owner link for PricedUp and Star Sports is reported, not verified: it comes from press reports, not from a licence register or the brand’s own terms.
Sources
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-domain-names.csv
- https://igamingbusiness.com/sports-betting/waterhouse-vc-star-sports-ben-keith/
- https://find-and-update.company-information.service.gov.uk/company/01987776/persons-with-significant-control
- https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/1776
- https://find-and-update.company-information.service.gov.uk/company/06475105/persons-with-significant-control
- https://www.gamblingcommission.gov.uk/public-register/business/detail/1776
- https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/9177
- https://www.grai.ie/register/licence-register
- https://www.grai.ie/register/download
Last checked 20 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.