Who owns Mr Green (SE)?

Mr Green (SE) is owned by evoke plc, listed (LSE: EVOK). The site runs under Mr Green Limited, Malta, with 3 licences, including from UKGC and Spelinspektionen (Sweden). The same owner has 21 other casinos.

Ultimate ownerevoke plc (listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027))
Operating companyMr Green Limited, Malta
LicencesUKGC account 39264 surrendered
Sweden — Spelinspektionen (×2)
Denmark — Spillemyndigheden
ProductsSports betting, Casino
Websitemrgreen.se
Also runs asmrgreen.com, mrgreen.dk, mrgreen.de, mrgreen.es
Sister casinos21
Fines and actions6
Owner proofverified
Last checked15 Oct 2026

In numbers

  • evoke plc owns 22 casino and betting brands (50 websites) in our data.
  • 6 regulator fines against the owner since 2017, about €45 million in total (converted to euros).
  • Licensed in 3 countries: GB, SE, DK.

Licences

RegulatorTypeValidCheck it
UKGC
account 39264
—surrenderedregister
Sweden — SpelinspektionenKommersiellt online (betting)2024-03-27 – 2029-03-26register
Sweden — SpelinspektionenKommersiellt online (online gaming)2024-03-27 – 2029-03-26register
Denmark — SpillemyndighedenOnline casino, Bettingactiveregister

What these licences mean for you

About evoke plc

evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot; shareholders approved the scheme in August 2026, and court sanction and some regulatory approvals were still outstanding in October 2026. In October 2026 it sold 80% of 888AFRICA to GiG Software.

Headquarters: Gibraltar · Founded: 1997 · Ownership: listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)

How we know, and what we could not confirm

How we know: Swedish country domain listed in the Spelinspektionen register export (read 2026-10-18); brand already in data under another domain.

21 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Regulator fines

DateCompanyRegulator / courtAmountReason
2025-02-28WHG CEUTA SASpain — DGOJEUR 75,000Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source
2023-03-28WHG (International) Ltd, Mr Green Ltd, William Hill Organization LtdUK Gambling CommissionGBP 19,200,000Largest UKGC penalty to date: social-responsibility and AML failures (£12.5m WHG International, £3.7m Mr Green, £3m retail). Conduct pre-dated 888 ownership. source
2022-05-19Evoke Gaming LtdSpelinspektionen (Sweden)SEK 450,000Remark and fine over compliance failings (Mr Green group company). source
2022-03-01888 UK LimitedUK Gambling CommissionGBP 9,400,000Social-responsibility and AML failures; official warning and audit. source
2021-08-23Mr Green LimitedSpelinspektionen (Sweden)SEK 31,500,000Warning and fines: SEK 1.5m for AML failings and SEK 30m for duty-of-care failings; the appeal court later cut the duty-of-care part to SEK 12m (2024). source
2017888 UK LimitedUK Gambling CommissionGBP 7,800,000Earlier penalty package for failing vulnerable/self-excluded customers. source

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns Mr Green (SE)?

evoke plc.

Is Mr Green (SE) licensed?

Yes. Its operator Mr Green Limited holds 3 licences, including from UKGC and Spelinspektionen (Sweden).

What are the sister casinos of Mr Green (SE)?

William Hill, 888.com, 888poker, 777, Winner, 888Slots DE, Hot Spins, Elite Slots and 13 more.

Has the owner of Mr Green (SE) been fined?

6 records on file. The latest: Spain — DGOJ, 2025-02-28.

Sources

Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.